Data updated: July 2026
Marissa Allen ✓
@firstandfull · Instagram · US · baking
About Marissa Allen
Marissa Allen, known as firstandfull on Instagram, is a lifestyle creator and entrepreneur based in the United States. With a focus on baking, she shares her journey as a mother of three and the owner of a baking business. Her content reflects a family-friendly and relatable vibe, often incorporating personal storytelling. Marissa has built a following of 24,832, showcasing her dedication through 1,588 media posts. Some content may require brand review.
@firstandfull's followers & following
@firstandfull currently has 24,832 followers on Instagram and follows 3,233 accounts, a follower-to-following ratio of 7.68. That places the account in the micro tier of baking creators.
@firstandfull's content
@firstandfull has published 1,588 posts to date, working across static-posts, reels, stories, carousels. The account's content is classified under baking, food, entrepreneurship, parenting. Bio: “Wife @jeffallen71 Mama of 3 👧🏽👶🏾👧🏽 Entrepreneur 👩🏽💼 Proud Owner of @cookiesociety Author 📚 Consultant 💡 Speaker 🗣️”
AI quality check on @firstandfull
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@firstandfull's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@firstandfull's audience
Audience snapshot
30% male · 70% female
Core age group25-34
The audience skews slightly male at 30%, with a primary age range of 25-34 years. The top geographic location for her followers is the United States, indicating a focused domestic audience.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit Marissa Allen?
Brands in the food, parenting, and entrepreneurship sectors would align well with Marissa's content. Her authentic and relatable approach makes her a suitable partner for brands looking to connect with family-oriented consumers.
Frequently asked questions
How many Instagram followers does @firstandfull have?
As of July 2026, @firstandfull has 24,832 followers (25K) on Instagram, follows 3,233 accounts, and has published 1,588 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @firstandfull?
Verified contact details for @firstandfull — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @firstandfull's contact info — free trial →
How much does @firstandfull charge for a sponsored post?
@firstandfull sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @firstandfull's net worth?
@firstandfull's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 25K followers and a standard price tier in baking, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @firstandfull have fake followers?
Zaver's AI authenticity check scores @firstandfull 90/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @firstandfull?
@firstandfull's 25K followers skew 30% male / 70% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @firstandfull's report on Zaver.
Which influencers are similar to @firstandfull?
Zaver lists comparable baking creators in United States in the "Influencers like @firstandfull" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 5,004 vetted baking creators with plain-English queries.
What is the follower count?
Marissa has a follower count of 24,832.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Collaboration pricing falls within the standard price tier, though specific rates may vary.
What is the content niche?
Marissa primarily focuses on baking, with secondary niches in food, entrepreneurship, and parenting.
