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Data updated: July 2026

Discover Durham

@durhamnc Β· Instagram Β· Durham, US Β· travel

Followers
113K
Following
2.3K
Posts
3.3K

About Discover Durham

Discover Durham is the official visitor account for Durham, North Carolina, showcasing the city's vibrant culture and community. With a focus on travel, city guides, community events, and social causes, this lifestyle creator engages with a diverse audience through informative and supportive content. The account features various content formats, including reels, stories, and carousels, to highlight local attractions and events. Some content may require brand review.

@durhamnc's followers & following

113K

@durhamnc currently has 113,304 followers on Instagram and follows 2,340 accounts, a follower-to-following ratio of 48.42. That places the account in the mid tier of travel creators.

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@durhamnc's content

3.3K

@durhamnc has published 3,322 posts to date, working across reels, stories, carousels. The account's content is classified under travel, city-guides, community-events, social-cause. Bio: β€œThe official visitor account of Durham, North Carolina. Black Lives Matter πŸ–€ Visitor Info Center open Tue-Sat 10 a.m. - 5 p.m.”

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AI quality check on @durhamnc

99/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@durhamnc's rankings on Zaver

8,616thin travelof 32,187 vetted creatorsSee full ranking β†’82,185thin United Statesof 481,629 vetted creatorsSee full ranking β†’

Based on follower count among creators that passed Zaver's indexing quality bar.

@durhamnc's audience

Audience snapshot

50% male Β· 50% female

Core age group25-34

The audience is evenly split in gender, with a skew towards the age group of 25-34. The primary geographic concentration is in the US, indicating a strong local following that aligns with the creator's focus on Durham.

Collaboration pricing

Price tierPremium

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Which brands fit Discover Durham?

Brands in the travel, community, and social cause sectors may find a good fit with Discover Durham. The creator's emphasis on informative and community-driven content aligns well with brands looking to promote local experiences and initiatives.

Frequently asked questions

How many Instagram followers does @durhamnc have?

As of July 2026, @durhamnc has 113,304 followers (113K) on Instagram, follows 2,340 accounts, and has published 3,322 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @durhamnc?

Verified contact details for @durhamnc β€” including business email where available β€” are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @durhamnc's contact info β€” free trial β†’

How much does @durhamnc charge for a sponsored post?

@durhamnc sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β†’

What is @durhamnc's net worth?

@durhamnc's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 113K followers and a premium price tier in travel, brand collaborations are a meaningful income stream β€” Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β†’

Does @durhamnc have fake followers?

Zaver's AI authenticity check scores @durhamnc 99/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β†’

Who follows @durhamnc?

@durhamnc's 113K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β€” age bands, gender split and country-level distribution β€” are part of @durhamnc's report on Zaver.

Which influencers are similar to @durhamnc?

Zaver lists comparable travel creators in United States in the "Influencers like @durhamnc" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 32,187 vetted travel creators with plain-English queries.

What is the follower count?

The account has 113,304 followers.

What is the engagement rate?

The engagement rate is currently not available.

What is the collaboration pricing?

The estimated price tier is premium, but pricing can vary based on specific collaboration details.

What is the content niche?

The primary niche is travel, with secondary focuses on city guides, community events, and social causes.