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Data updated: July 2026

BRIO® ✓

@brioplay · Instagram · Malmö, SE · toys

Followers
84K
Following
107
Posts
1.6K

About BRIO®

@brioplay's followers & following

84K

@brioplay currently has 84,080 followers on Instagram and follows 107 accounts, a follower-to-following ratio of 785.79. That places the account in the micro tier of toys creators.

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@brioplay's content

1.6K

@brioplay has published 1,553 posts to date, working across static-posts, carousels, reels, stories. The account's content is classified under toys, kids-education, family. Bio: “Hej! We're a Swedish toy producer who's crazy about trains 🚄🚅🚂 Mention @brioplay for a chance to be featured.”

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AI quality check on @brioplay

90/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. One area may require brand review before signing — details are available in the full report.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@brioplay's rankings on Zaver

185thin toysof 489 vetted creatorsSee full ranking →1,373rdin Swedenof 4,627 vetted creatorsSee full ranking →

Based on follower count among creators that passed Zaver's indexing quality bar.

@brioplay's audience

Audience snapshot

50% male · 50% female

Core age group25-34

Collaboration pricing

Price tierstandard

Get the AI fair-price estimate → free trial

Which brands fit BRIO®?

Frequently asked questions

How many Instagram followers does @brioplay have?

As of July 2026, @brioplay has 84,080 followers (84K) on Instagram, follows 107 accounts, and has published 1,553 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @brioplay?

Verified contact details for @brioplay — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @brioplay's contact info — free trial →

How much does @brioplay charge for a sponsored post?

@brioplay sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →

What is @brioplay's net worth?

@brioplay's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 84K followers and a standard price tier in toys, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →

Does @brioplay have fake followers?

Zaver's AI authenticity check scores @brioplay 90/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →

Who follows @brioplay?

@brioplay's 84K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @brioplay's report on Zaver.

Which influencers are similar to @brioplay?

Zaver lists comparable toys creators in Sweden in the "Influencers like @brioplay" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 489 vetted toys creators with plain-English queries.