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DARLENE OBIYAN βœ“

@beautyis_what_ido Β· Instagram Β· makeup Β· United States

Reach DARLENE OBIYAN on Instagram β†—

Followers
26,244
Posts
997
Niche
makeup
Based in
United States

Public data as observed July 2026 Β· figures change β€” verify on the original profile

About DARLENE OBIYAN

Darlene Obiyan, known as beautyis_what_ido on Instagram, is a seasoned makeup artist with over 20 years of experience in the beauty industry. She specializes in makeup, bridal looks, and beauty tips, catering to a diverse audience. With a focus on educational and demonstrative content, Darlene shares her expertise through various formats, including reels, carousels, and long-form videos. Her professional and authoritative tone resonates with followers, who appreciate her authenticity and glamor. Some content may require brand review.

✦ AI summary

Machine-generated from public data; may contain inaccuracies. Verify on the original profile.

Followers & content

@beautyis_what_ido currently has 26,244 followers on Instagram and follows 1,664 accounts, a follower-to-following ratio of 15.77. That places the account in the micro tier of makeup creators.

@beautyis_what_ido has published 997 posts to date, working across reels, carousels, stories, long-form-video. The content is classified under makeup, bridal, beauty-tips, fashion, skincare. Bio: β€œβœ¨ Seasoned MUA | 20+ Years of Beauty Expertise Bridal β€’ Everyday Glam β€’ 40+ πŸ‘— Beauty and Fashion Tips πŸ“§ Booking & biz: support@beautyiswhatido.com”

Audience

Audience snapshot

15% male Β· 85% female

Core age group35-44

Darlene's audience skews slightly female, with 15% male followers. The primary age group is 35-44, indicating a mature demographic interested in beauty and makeup. The top geographical location for her followers is the United States.

✦ AI summary

Machine-generated from public data; may contain inaccuracies. Verify on the original profile.

Authenticity & quality

AI quality check on @beautyis_what_ido

98/100High authenticity

Zaver's AI screened this account across multiple public signals. No blocking issues were detected in standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
Rankings

@beautyis_what_ido's rankings on Zaver

Based on follower count among creators that passed Zaver's indexing quality bar.

Estimated earning potential

Based on 26,244 public followers in makeup, a creator at this scale could earn an estimated $210–$520 per sponsored post.

Zaver does not hold or record any creator's net worth or income. This is an automated estimate of brand-deal earning potential, derived only from public follower and engagement data, and may be inaccurate.

Questions & answers

Frequently asked questions

Who is DARLENE OBIYAN?

DARLENE OBIYAN (@beautyis_what_ido) is a makeup creator on Instagram based in United States with 26,244 followers. Full stats, audience data and collaboration pricing are below.

How many Instagram followers does @beautyis_what_ido have?

As of July 2026, @beautyis_what_ido has 26,244 followers (26K) on Instagram, follows 1,664 accounts, and has published 997 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @beautyis_what_ido?

Many creators publish a business email or contact button in their public bio. Zaver Radar surfaces those public contact details β€” email, phone and WhatsApp β€” where a creator has shared them, across millions of Instagram creators, so you can reach out from your own inbox.

How much does @beautyis_what_ido charge for a sponsored post?

@beautyis_what_ido sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing.

What is @beautyis_what_ido's net worth?

Zaver does not hold or record any creator's net worth, and there's no publicly confirmed figure for @beautyis_what_ido. Based only on 26,244 public followers in makeup, a creator at this scale could earn an estimated $210–$520 per sponsored post β€” an automated estimate of earning potential, not a confirmed figure, and it may be inaccurate. Actual income depends on posting cadence, deal volume and other sources.

How old is @beautyis_what_ido?

@beautyis_what_ido's date of birth isn't publicly confirmed on their Instagram profile, so Zaver doesn't publish an age. What's public: DARLENE OBIYAN is a makeup creator based in United States with 26,244 followers.

Does @beautyis_what_ido have fake followers?

Zaver's AI authenticity check scores @beautyis_what_ido 98/100, based on multiple signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience.

Who follows @beautyis_what_ido?

@beautyis_what_ido's 26K followers skew 15% male / 85% female, core age group 35-44. Full audience breakdowns β€” age bands, gender split and country-level distribution β€” are part of @beautyis_what_ido's report on Zaver.

Which influencers are similar to @beautyis_what_ido?

Zaver lists comparable makeup creators in United States in the "Influencers like @beautyis_what_ido" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 18,457 vetted makeup creators with plain-English queries.

What is the follower count?

Darlene has 26,244 followers.

What is the engagement rate?

Engagement rate data is not available.

What is the collaboration pricing?

Darlene is in the standard price tier, but pricing may vary based on specific collaboration details.

What is the content niche?

Darlene's primary niche is makeup, with secondary niches including bridal, beauty tips, fashion, and skincare.

Looking to work with creators like DARLENE OBIYAN?

Reach DARLENE OBIYAN directly on their Instagram profile, or use Zaver to find more creators for your brand's collaborations, promotions and partnerships.

About this result & your rights
What this page is
An automated public-data summary generated by Zaver's creator search index to help brands discover creators. It is a search result, not an account or profile the creator created, manages or has registered.
Where the data comes from
Only @beautyis_what_ido's public Instagram profile and public posts. Zaver does not use private or logged-in content, does not harvest address books, and does not infer or guess contact details.
How current it is
Figures reflect the public profile as observed July 2026 and change over time. Always verify on the original profile before relying on them.
Estimates and AI-generated text
Any earning figure is an automated estimate of brand-deal earning potential derived only from public follower and engagement data β€” Zaver holds no record of any creator's income or net worth. Narrative sections marked β€œAI summary” are machine-generated from the same public data and may contain inaccuracies.
Independence
Zaver is not affiliated with, sponsored by or endorsed by this creator, and no endorsement of any brand is implied. Names, handles and marks belong to their owners.
Your rights as the creator
You can ask us to correct, object to or remove this page at any time β€” no account needed: correct or remove this result. See how we handle creator data for the lawful basis and full details.
Intended use
For researching brand collaborations, promotions and partnerships. Contact the creator only through the channels they publish on their own profile.