Data updated: July 2026
DARLENE OBIYAN β
@beautyis_what_ido Β· Instagram Β· US Β· makeup
About DARLENE OBIYAN
Darlene Obiyan, known as beautyis_what_ido on Instagram, is a seasoned makeup artist with over 20 years of experience in the beauty industry. She specializes in makeup, bridal looks, and beauty tips, catering to a diverse audience. With a focus on educational and demonstrative content, Darlene shares her expertise through various formats, including reels, carousels, and long-form videos. Her professional and authoritative tone resonates with followers, who appreciate her authenticity and glamor. Some content may require brand review.
@beautyis_what_ido's followers & following
@beautyis_what_ido currently has 26,244 followers on Instagram and follows 1,664 accounts, a follower-to-following ratio of 15.77. That places the account in the micro tier of makeup creators.
@beautyis_what_ido's content
@beautyis_what_ido has published 997 posts to date, working across reels, carousels, stories, long-form-video. The account's content is classified under makeup, bridal, beauty-tips, fashion, skincare. Bio: ββ¨ Seasoned MUA | 20+ Years of Beauty Expertise Bridal β’ Everyday Glam β’ 40+ π Beauty and Fashion Tips π§ Booking & biz: support@beautyiswhaβ¦β
AI quality check on @beautyis_what_ido
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@beautyis_what_ido's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@beautyis_what_ido's audience
Audience snapshot
15% male Β· 85% female
Core age group35-44
Darlene's audience skews slightly female, with 15% male followers. The primary age group is 35-44, indicating a mature demographic interested in beauty and makeup. The top geographical location for her followers is the United States.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate β free trialWhich brands fit DARLENE OBIYAN?
Brands in the beauty, bridal, and fashion industries would align well with Darlene's expertise. Her authoritative presence and focus on educational content make her an ideal partner for brands looking to engage an audience interested in makeup and skincare solutions.
Frequently asked questions
How many Instagram followers does @beautyis_what_ido have?
As of July 2026, @beautyis_what_ido has 26,244 followers (26K) on Instagram, follows 1,664 accounts, and has published 997 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @beautyis_what_ido?
Verified contact details for @beautyis_what_ido β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @beautyis_what_ido's contact info β free trial β
How much does @beautyis_what_ido charge for a sponsored post?
@beautyis_what_ido sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @beautyis_what_ido's net worth?
@beautyis_what_ido's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 26K followers and a standard price tier in makeup, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @beautyis_what_ido have fake followers?
Zaver's AI authenticity check scores @beautyis_what_ido 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @beautyis_what_ido?
@beautyis_what_ido's 26K followers skew 15% male / 85% female, core age group 35-44. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @beautyis_what_ido's report on Zaver.
Which influencers are similar to @beautyis_what_ido?
Zaver lists comparable makeup creators in United States in the "Influencers like @beautyis_what_ido" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 18,457 vetted makeup creators with plain-English queries.
What is the follower count?
Darlene has 26,244 followers.
What is the engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
Darlene is in the standard price tier, but pricing may vary based on specific collaboration details.
What is the content niche?
Darlene's primary niche is makeup, with secondary niches including bridal, beauty tips, fashion, and skincare.
