Data updated: July 2026
Rachel - Baked by Rachel
@bakedbyrachel · Instagram · US · baking
About Rachel - Baked by Rachel
Rachel, known as Baked by Rachel, is a chef and educator specializing in baking. With a follower count of 96,724, she shares nut-free, family-friendly recipes suitable for everyday meals and special occasions. Her content spans various formats, including reels, static posts, carousels, and stories, making her approachable and informative. The focus on baking, desserts, and family-oriented recipes resonates well with her audience, and her high authenticity score of 0.96 reflects her genuine connection with followers. Some content may require brand review.
@bakedbyrachel's followers & following
@bakedbyrachel currently has 96,724 followers on Instagram and follows 683 accounts, a follower-to-following ratio of 141.62. That places the account in the micro tier of baking creators.
@bakedbyrachel's content
@bakedbyrachel has published 9,323 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under baking, recipes, desserts, family. Bio: “Nut-free family friendly recipes for every day and special occasions 🌎 New England 👩💻 bakedbyrachel.com 🐶 @thegoldengirl_lucy ⬇️ recip…”
AI quality check on @bakedbyrachel
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@bakedbyrachel's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@bakedbyrachel's audience
Audience snapshot
35% male · 65% female
Core age group25-34
The audience skews slightly male at 35%, with a primary age range of 25-34 years. The top geographic location is the United States, indicating a focused and engaged follower base that aligns with her baking and family-friendly content.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit Rachel - Baked by Rachel?
Brands in the food, baking, and family sectors would align well with Rachel's content. Her emphasis on nut-free recipes and family-friendly cooking makes her an ideal partner for brands promoting similar values, ensuring that collaborations resonate authentically with her audience.
Frequently asked questions
How many Instagram followers does @bakedbyrachel have?
As of July 2026, @bakedbyrachel has 96,724 followers (97K) on Instagram, follows 683 accounts, and has published 9,323 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @bakedbyrachel?
Verified contact details for @bakedbyrachel — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @bakedbyrachel's contact info — free trial →
How much does @bakedbyrachel charge for a sponsored post?
@bakedbyrachel sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @bakedbyrachel's net worth?
@bakedbyrachel's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 97K followers and a standard price tier in baking, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @bakedbyrachel have fake followers?
Zaver's AI authenticity check scores @bakedbyrachel 96/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @bakedbyrachel?
@bakedbyrachel's 97K followers skew 35% male / 65% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @bakedbyrachel's report on Zaver.
Which influencers are similar to @bakedbyrachel?
Zaver lists comparable baking creators in United States in the "Influencers like @bakedbyrachel" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 5,004 vetted baking creators with plain-English queries.
What is the follower count?
Rachel has 96,724 followers.
What is the engagement rate?
The engagement rate is not available.
What is the collaboration pricing?
Collaboration pricing varies, but Zaver estimates it to be in the standard tier.
What is the content niche?
Rachel primarily focuses on baking, with secondary niches in recipes, desserts, and family.
