Data updated: July 2026
Emma Johansson ✓
@whatdecoratesmyday · Instagram · SE · interior-design
About Emma Johansson
Emma Johansson, known as 'whatdecoratesmyday' on Instagram, is a lifestyle creator and photographer based in Sweden. With a focus on interior design, home decor, and DIY projects, she shares her creative journey through a variety of content formats, including static posts, carousels, and reels. Her storytelling and personal tone resonate with her audience, showcasing an aesthetic that is both authentic and nostalgic. Emma has built a following of 104,908, engaging with her community through her blog and renovation projects. Some content may require brand review.
@whatdecoratesmyday's followers & following
@whatdecoratesmyday currently has 104,908 followers on Instagram and follows 2,693 accounts, a follower-to-following ratio of 38.96. That places the account in the mid tier of interior-design creators.
@whatdecoratesmyday's content
@whatdecoratesmyday has published 3,639 posts to date, working across static-posts, carousels, reels. The account's content is classified under interior-design, home-decor, photography, diy. Bio: “Blogg @ellesverige ✍️ Inredningskreatör och fotograf📸 Renoverar Spökhuset i Älvsjö 🏚️ Gård i Överkalix 🌄”
AI quality check on @whatdecoratesmyday
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@whatdecoratesmyday's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@whatdecoratesmyday's audience
Audience snapshot
40% male · 60% female
Core age group35-44
Emma's audience skews slightly male at 0.4, with a primary age range of 35-44. The majority of her followers are based in Sweden, indicating a localized engagement that aligns with her content themes.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Emma Johansson?
Brands in the home decor, interior design, and DIY sectors would find a suitable partner in Emma. Her established presence in these niches, combined with her high authenticity score, suggests she can effectively promote products that resonate with her audience's interests.
Frequently asked questions
How many Instagram followers does @whatdecoratesmyday have?
As of July 2026, @whatdecoratesmyday has 104,908 followers (105K) on Instagram, follows 2,693 accounts, and has published 3,639 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @whatdecoratesmyday?
Verified contact details for @whatdecoratesmyday — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @whatdecoratesmyday's contact info — free trial →
How much does @whatdecoratesmyday charge for a sponsored post?
@whatdecoratesmyday sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @whatdecoratesmyday's net worth?
@whatdecoratesmyday's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 105K followers and a premium price tier in interior-design, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @whatdecoratesmyday have fake followers?
Zaver's AI authenticity check scores @whatdecoratesmyday 96/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @whatdecoratesmyday?
@whatdecoratesmyday's 105K followers skew 40% male / 60% female, core age group 35-44. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @whatdecoratesmyday's report on Zaver.
Which influencers are similar to @whatdecoratesmyday?
Zaver lists comparable interior-design creators in Sweden in the "Influencers like @whatdecoratesmyday" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 9,419 vetted interior-design creators with plain-English queries.
What is the follower count?
Emma has 104,908 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Emma is in the premium price tier, but pricing may vary based on specific collaborations.
What is the content niche?
Emma primarily focuses on interior design, along with home decor, photography, and DIY.
