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Data updated: July 2026

New South Wales βœ“

@visitnsw Β· Instagram Β· AU Β· travel

Followers
647K
Following
277
Posts
4.3K

About New South Wales

New South Wales, known by the username 'visitnsw', is the official Instagram account for Destination NSW. With a follower count of 647,011, this lifestyle creator focuses on travel, offering insights into travel tips and city guides. The account features a diverse range of content formats, including reels, stories, carousels, and static posts. The content is characterized by a professional and authoritative tone, aiming to inspire and educate its audience about the attractions and experiences in New South Wales. Some content may require brand review.

@visitnsw's followers & following

647K

@visitnsw currently has 647,011 followers on Instagram and follows 277 accounts, a follower-to-following ratio of 2,335.78. That places the account in the macro tier of travel creators.

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@visitnsw's content

4.3K

@visitnsw has published 4,303 posts to date, working across reels, stories, carousels, static-posts. The account's content is classified under travel, travel-tips, city-guides. Bio: β€œOfficial NSW account of Destination NSW. Tag @visitnsw or use #feelNSW to give us permission to share. Brought to you by NSW Government.”

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AI quality check on @visitnsw

98/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@visitnsw's rankings on Zaver

1,327thin travelof 32,187 vetted creatorsSee full ranking β†’503rdin Australiaof 16,901 vetted creatorsSee full ranking β†’

Based on follower count among creators that passed Zaver's indexing quality bar.

@visitnsw's audience

Audience snapshot

50% male Β· 50% female

Core age group25-34

The audience for New South Wales skews evenly in gender and primarily falls within the 25-34 age range. The top geographic location for followers is Australia, indicating a strong local interest in travel-related content.

Collaboration pricing

Price tierPremium

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Which brands fit New South Wales?

Brands in the travel and tourism sector would align well with New South Wales due to its focus on travel tips and city guides. The authoritative and community-driven nature of the content suggests a partnership potential for brands looking to promote travel experiences in Australia.

Frequently asked questions

How many Instagram followers does @visitnsw have?

As of July 2026, @visitnsw has 647,011 followers (647K) on Instagram, follows 277 accounts, and has published 4,303 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @visitnsw?

Verified contact details for @visitnsw β€” including business email where available β€” are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @visitnsw's contact info β€” free trial β†’

How much does @visitnsw charge for a sponsored post?

@visitnsw sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β†’

What is @visitnsw's net worth?

@visitnsw's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 647K followers and a premium price tier in travel, brand collaborations are a meaningful income stream β€” Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β†’

Does @visitnsw have fake followers?

Zaver's AI authenticity check scores @visitnsw 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β†’

Who follows @visitnsw?

@visitnsw's 647K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β€” age bands, gender split and country-level distribution β€” are part of @visitnsw's report on Zaver.

Which influencers are similar to @visitnsw?

Zaver lists comparable travel creators in Australia in the "Influencers like @visitnsw" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 32,187 vetted travel creators with plain-English queries.

What is the follower count?

The account has 647,011 followers.

What is the engagement rate?

Engagement rate data is not available.

What is the collaboration pricing?

Collaboration pricing falls within the premium tier, but specific rates can vary.

What is the content niche?

The primary niche is travel, with secondary focuses on travel tips and city guides.