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Data updated: July 2026

Melbourne, Australia βœ“

@visitmelbourne Β· Instagram Β· Melbourne, AU Β· travel

Followers
1.3M
Following
1.3K
Posts
5.6K

About Melbourne, Australia

Visitmelbourne is the official tourism account for Melbourne and Victoria, dedicated to showcasing the diverse attractions of the region. With a focus on travel, city guides, and heritage travel, this educator-type creator shares a wealth of information through various content formats, including reels, static posts, and stories. The account has amassed a following of 1,270,392, reflecting its status as a mega influencer. Some content may require brand review.

@visitmelbourne's followers & following

1.3M

@visitmelbourne currently has 1,270,392 followers on Instagram and follows 1,333 accounts, a follower-to-following ratio of 953.03. That places the account in the mega tier of travel creators.

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@visitmelbourne's content

5.6K

@visitmelbourne has published 5,610 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under travel, city-guides, heritage-travel. Bio: β€œThe official Melbourne (Narrm) and Victoria tourism account. Come explore every bit of Melbourne and Victoria with us πŸ«Άβ€

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AI quality check on @visitmelbourne

100/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@visitmelbourne's rankings on Zaver

482ndin travelof 32,187 vetted creatorsSee full ranking β†’176thin Australiaof 16,901 vetted creatorsSee full ranking β†’

Based on follower count among creators that passed Zaver's indexing quality bar.

@visitmelbourne's audience

Audience snapshot

50% male Β· 50% female

Core age group18-24

The audience for visitmelbourne displays a balanced gender skew, with 50% male followers. The primary age demographic is 18-24, and the top geographic locations include Australia, the United States, and Great Britain, indicating a strong international interest in Melbourne's offerings.

Collaboration pricing

Price tierstandard

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Which brands fit Melbourne, Australia?

Brands in the travel, tourism, and lifestyle sectors would align well with visitmelbourne's content. The creator's focus on city guides and heritage travel makes it suitable for partnerships that promote local experiences, attractions, and cultural insights.

Frequently asked questions

How many Instagram followers does @visitmelbourne have?

As of July 2026, @visitmelbourne has 1,270,392 followers (1.3M) on Instagram, follows 1,333 accounts, and has published 5,610 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @visitmelbourne?

Verified contact details for @visitmelbourne β€” including business email where available β€” are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @visitmelbourne's contact info β€” free trial β†’

How much does @visitmelbourne charge for a sponsored post?

@visitmelbourne sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β†’

What is @visitmelbourne's net worth?

@visitmelbourne's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 1.3M followers and a standard price tier in travel, brand collaborations are a meaningful income stream β€” Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β†’

Does @visitmelbourne have fake followers?

Zaver's AI authenticity check scores @visitmelbourne 100/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β†’

Who follows @visitmelbourne?

@visitmelbourne's 1.3M followers skew 50% male / 50% female, core age group 18-24. Full audience breakdowns β€” age bands, gender split and country-level distribution β€” are part of @visitmelbourne's report on Zaver.

Which influencers are similar to @visitmelbourne?

Zaver lists comparable travel creators in Australia in the "Influencers like @visitmelbourne" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 32,187 vetted travel creators with plain-English queries.

What is the follower count?

Visitmelbourne has 1,270,392 followers.

What is the engagement rate?

The engagement rate is currently not available.

What is the collaboration pricing?

The estimated price tier for collaborations is standard, though pricing can vary.

What is the content niche?

The primary niche is travel, with secondary focuses on city guides and heritage travel.