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Melbourne, Australia β
@visitmelbourne Β· Instagram Β· travel Β· Melbourne, Australia
- Followers
- 1,270,392
- Posts
- 5,610
- Niche
- travel
- Based in
- Melbourne, Australia
Public data as observed July 2026 Β· figures change β verify on the original profile
About Melbourne, Australia
Visitmelbourne is the official tourism account for Melbourne and Victoria, dedicated to showcasing the diverse attractions of the region. With a focus on travel, city guides, and heritage travel, this educator-type creator shares a wealth of information through various content formats, including reels, static posts, and stories. The account has amassed a following of 1,270,392, reflecting its status as a mega influencer. Some content may require brand review.
Machine-generated from public data; may contain inaccuracies. Verify on the original profile.
Followers & content
@visitmelbourne currently has 1,270,392 followers on Instagram and follows 1,333 accounts, a follower-to-following ratio of 953.03. That places the account in the mega tier of travel creators.
@visitmelbourne has published 5,610 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The content is classified under travel, city-guides, heritage-travel. Bio: βThe official Melbourne (Narrm) and Victoria tourism account. Come explore every bit of Melbourne and Victoria with us π«Άβ
Audience
Audience snapshot
50% male Β· 50% female
Core age group18-24
The audience for visitmelbourne displays a balanced gender skew, with 50% male followers. The primary age demographic is 18-24, and the top geographic locations include Australia, the United States, and Great Britain, indicating a strong international interest in Melbourne's offerings.
Machine-generated from public data; may contain inaccuracies. Verify on the original profile.
Authenticity & quality
AI quality check on @visitmelbourne
Zaver's AI screened this account across multiple public signals. No blocking issues were detected in standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
Rankings
@visitmelbourne's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
Estimated earning potential
Based on 1,270,392 public followers in travel, a creator at this scale could earn an estimated $8,600β$21,500 per sponsored post.
Zaver does not hold or record any creator's net worth or income. This is an automated estimate of brand-deal earning potential, derived only from public follower and engagement data, and may be inaccurate.
Questions & answers
Frequently asked questions
Who is Melbourne, Australia?
Melbourne, Australia (@visitmelbourne) is a travel creator on Instagram based in Melbourne, Australia with 1,270,392 followers. Full stats, audience data and collaboration pricing are below.
How many Instagram followers does @visitmelbourne have?
As of July 2026, @visitmelbourne has 1,270,392 followers (1.3M) on Instagram, follows 1,333 accounts, and has published 5,610 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @visitmelbourne?
Many creators publish a business email or contact button in their public bio. Zaver Radar surfaces those public contact details β email, phone and WhatsApp β where a creator has shared them, across millions of Instagram creators, so you can reach out from your own inbox.
How much does @visitmelbourne charge for a sponsored post?
@visitmelbourne sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing.
What is @visitmelbourne's net worth?
Zaver does not hold or record any creator's net worth, and there's no publicly confirmed figure for @visitmelbourne. Based only on 1,270,392 public followers in travel, a creator at this scale could earn an estimated $8,600β$21,500 per sponsored post β an automated estimate of earning potential, not a confirmed figure, and it may be inaccurate. Actual income depends on posting cadence, deal volume and other sources.
How old is @visitmelbourne?
@visitmelbourne's date of birth isn't publicly confirmed on their Instagram profile, so Zaver doesn't publish an age. What's public: Melbourne, Australia is a travel creator based in Melbourne, Australia with 1,270,392 followers.
Does @visitmelbourne have fake followers?
Zaver's AI authenticity check scores @visitmelbourne 100/100, based on multiple signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience.
Who follows @visitmelbourne?
@visitmelbourne's 1.3M followers skew 50% male / 50% female, core age group 18-24. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @visitmelbourne's report on Zaver.
Which influencers are similar to @visitmelbourne?
Zaver lists comparable travel creators in Australia in the "Influencers like @visitmelbourne" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 32,187 vetted travel creators with plain-English queries.
What is the follower count?
Visitmelbourne has 1,270,392 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The estimated price tier for collaborations is standard, though pricing can vary.
What is the content niche?
The primary niche is travel, with secondary focuses on city guides and heritage travel.
Looking to work with creators like Melbourne, Australia?
Reach Melbourne, Australia directly on their Instagram profile, or use Zaver to find more creators for your brand's collaborations, promotions and partnerships.
About this result & your rights
- What this page is
- An automated public-data summary generated by Zaver's creator search index to help brands discover creators. It is a search result, not an account or profile the creator created, manages or has registered.
- Where the data comes from
- Only @visitmelbourne's public Instagram profile and public posts. Zaver does not use private or logged-in content, does not harvest address books, and does not infer or guess contact details.
- How current it is
- Figures reflect the public profile as observed July 2026 and change over time. Always verify on the original profile before relying on them.
- Estimates and AI-generated text
- Any earning figure is an automated estimate of brand-deal earning potential derived only from public follower and engagement data β Zaver holds no record of any creator's income or net worth. Narrative sections marked βAI summaryβ are machine-generated from the same public data and may contain inaccuracies.
- Independence
- Zaver is not affiliated with, sponsored by or endorsed by this creator, and no endorsement of any brand is implied. Names, handles and marks belong to their owners.
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- Intended use
- For researching brand collaborations, promotions and partnerships. Contact the creator only through the channels they publish on their own profile.