Data updated: July 2026
Variety ✓
@variety · Instagram · US · entertainment
About Variety
Variety is a prominent journalist and expert in the entertainment sector, with a strong focus on movies and pop culture. With a follower count of 3,398,511, Variety operates within the mega follower bucket, showcasing a substantial reach. The creator's content spans various formats, including static posts, carousels, reels, and stories, delivering authoritative and informative insights into the entertainment industry. Some content may require brand review.
@variety's followers & following
@variety currently has 3,398,511 followers on Instagram and follows 1,175 accounts, a follower-to-following ratio of 2,892.35. That places the account in the mega tier of entertainment creators.
@variety's content
@variety has published 23,539 posts to date, working across static-posts, carousels, reels, stories. The account's content is classified under entertainment, movies, pop-culture. Bio: “The business of entertainment.”
AI quality check on @variety
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@variety's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@variety's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience of Variety is primarily based in the US, with a balanced gender skew. The primary age demographic appears to be between 25 and 34 years old, suggesting a mature audience interested in entertainment and pop culture.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit Variety?
Brands in the entertainment, film, and media sectors would align well with Variety's expertise. Given the creator's authoritative tone and informative style, partnerships that emphasize storytelling or industry insights could be particularly effective.
Frequently asked questions
How many Instagram followers does @variety have?
As of July 2026, @variety has 3,398,511 followers (3.4M) on Instagram, follows 1,175 accounts, and has published 23,539 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @variety?
Verified contact details for @variety — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @variety's contact info — free trial →
How much does @variety charge for a sponsored post?
@variety sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @variety's net worth?
@variety's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 3.4M followers and a elite price tier in entertainment, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @variety have fake followers?
Zaver's AI authenticity check scores @variety 99/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @variety?
@variety's 3.4M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @variety's report on Zaver.
Which influencers are similar to @variety?
Zaver lists comparable entertainment creators in United States in the "Influencers like @variety" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 61,892 vetted entertainment creators with plain-English queries.
What is the follower count?
Variety has 3,398,511 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Variety is estimated to be in the elite price tier for collaborations.
What is the content niche?
Variety primarily focuses on entertainment, with secondary niches in movies and pop culture.
