Data updated: July 2026
CASANDRA POWELL
@updoguru · Instagram · US · haircare
About CASANDRA POWELL
Cassandra Powell, known as updoguru, is a stylist and expert in the haircare niche on Instagram. With a follower count of 13,473, she operates within the micro influencer category. Cassandra shares a variety of content, including reels, stories, carousels, and static posts, focusing on educational and how-to formats. Her professional and authoritative tone resonates with her audience, and she has been featured in notable publications such as Modern Salon and DailyMailUk. Some content may require brand review.
@updoguru's followers & following
@updoguru currently has 13,473 followers on Instagram and follows 4,210 accounts, a follower-to-following ratio of 3.2. That places the account in the micro tier of haircare creators.
@updoguru's content
@updoguru has published 1,402 posts to date, working across reels, stories, carousels, static-posts. The account's content is classified under haircare, beauty-tips, makeup. Bio: “As seen on 👀 Modern Salon, Beauty Launchpad, DailyMailUk & GMA 👀”
AI quality check on @updoguru
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@updoguru's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@updoguru's audience
Audience snapshot
30% male · 70% female
Core age group25-34
The audience skews slightly male at 30%, with a primary age range of 25-34. The top geographic location for her followers is the United States, suggesting a focused engagement within this demographic.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit CASANDRA POWELL?
Cassandra is well-suited for collaborations with brands in the haircare and beauty sectors. Her expertise and authoritative presence make her an ideal partner for brands looking to reach an audience interested in professional beauty tips and high-fashion aesthetics.
Frequently asked questions
How many Instagram followers does @updoguru have?
As of July 2026, @updoguru has 13,473 followers (13K) on Instagram, follows 4,210 accounts, and has published 1,402 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @updoguru?
Verified contact details for @updoguru — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @updoguru's contact info — free trial →
How much does @updoguru charge for a sponsored post?
@updoguru sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @updoguru's net worth?
@updoguru's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 13K followers and a premium price tier in haircare, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @updoguru have fake followers?
Zaver's AI authenticity check scores @updoguru 92/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @updoguru?
@updoguru's 13K followers skew 30% male / 70% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @updoguru's report on Zaver.
Which influencers are similar to @updoguru?
Zaver lists comparable haircare creators in United States in the "Influencers like @updoguru" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 19,613 vetted haircare creators with plain-English queries.
What is the follower count?
Cassandra has 13,473 followers.
What is the engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
Cassandra is estimated to be in the premium price tier for collaborations.
What is the content niche?
Her primary niche is haircare, with secondary focuses on beauty tips and makeup.
