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Data updated: July 2026

UN Tourism βœ“

@unwto Β· Instagram Β· ES Β· travel

Followers
153K
Following
475
Posts
3.0K

About UN Tourism

UN Tourism is the United Nations agency dedicated to promoting responsible, sustainable, and accessible tourism. With a follower count of 152,850, this educator shares informative and educational content related to travel, sustainability, and travel tips. The creator engages with their audience through various formats, including reels, static posts, stories, and carousels. Their content reflects a professional and inclusive tone, aiming to advocate for sustainable tourism practices. Some content may require brand review.

@unwto's followers & following

153K

@unwto currently has 152,850 followers on Instagram and follows 475 accounts, a follower-to-following ratio of 321.79. That places the account in the mid tier of travel creators.

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@unwto's content

3.0K

@unwto has published 3,040 posts to date, working across reels, static-posts, stories, carousels. The account's content is classified under travel, sustainability, travel-tips. Bio: β€œWe are the United Nations agency responsible for the promotion of responsible, sustainable & accessible tourism. #BringingTheWorldCloser”

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AI quality check on @unwto

100/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@unwto's rankings on Zaver

6,487thin travelof 32,187 vetted creatorsSee full ranking β†’5,343rdin Spainof 23,519 vetted creatorsSee full ranking β†’

Based on follower count among creators that passed Zaver's indexing quality bar.

@unwto's audience

Audience snapshot

50% male Β· 50% female

Core age group25-34

The audience is balanced in gender, with a skew of 0.5 male. The primary age group is 25-34, indicating a young adult demographic. The top geographic location for followers is Spain, suggesting a regional focus.

Collaboration pricing

Price tierPremium

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Which brands fit UN Tourism?

Brands in the travel, sustainability, and educational sectors would align well with UN Tourism. The creator's focus on responsible tourism and advocacy for accessibility makes them a suitable partner for organizations aiming to promote sustainable practices and travel tips.

Frequently asked questions

How many Instagram followers does @unwto have?

As of July 2026, @unwto has 152,850 followers (153K) on Instagram, follows 475 accounts, and has published 3,040 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @unwto?

Verified contact details for @unwto β€” including business email where available β€” are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @unwto's contact info β€” free trial β†’

How much does @unwto charge for a sponsored post?

@unwto sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β†’

What is @unwto's net worth?

@unwto's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 153K followers and a premium price tier in travel, brand collaborations are a meaningful income stream β€” Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β†’

Does @unwto have fake followers?

Zaver's AI authenticity check scores @unwto 100/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β†’

Who follows @unwto?

@unwto's 153K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β€” age bands, gender split and country-level distribution β€” are part of @unwto's report on Zaver.

Which influencers are similar to @unwto?

Zaver lists comparable travel creators in Spain in the "Influencers like @unwto" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 32,187 vetted travel creators with plain-English queries.

What is the follower count?

UN Tourism has 152,850 followers.

What is the engagement rate?

Engagement rate data is not available.

What is the collaboration pricing?

The estimated price tier for collaborations is premium.

What is the content niche?

The primary niche is travel, with secondary niches in sustainability and travel tips.