Data updated: July 2026
True & Co. ✓
@trueandco · Instagram · US · fashion
About True & Co.
True & Co. is a lifestyle creator on Instagram, focusing on fashion and body positivity. With a follower count of 166,627, the brand emphasizes inclusivity and authenticity in its messaging. The creator engages with a community that values relatable content, often sharing promotional and informative posts. True & Co. has a diverse content strategy, utilizing formats such as static posts, carousels, reels, and stories to connect with its audience. Some content may require brand review.
@trueandco's followers & following
@trueandco currently has 166,627 followers on Instagram and follows 2,984 accounts, a follower-to-following ratio of 55.84. That places the account in the mid tier of fashion creators.
@trueandco's content
@trueandco has published 3,985 posts to date, working across static-posts, carousels, reels, stories. The account's content is classified under fashion, body-positivity, ecommerce. Bio: “We make better bras and underwear that make you feel like you. Built by and for our True Community. #togetherwearetrue”
AI quality check on @trueandco
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@trueandco's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@trueandco's audience
Audience snapshot
10% male · 90% female
Core age group25-34
The audience primarily consists of individuals aged 25-34, with a slight male skew of 0.1. The top geographic location for followers is the United States, indicating a concentrated domestic reach.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit True & Co.?
True & Co. aligns well with brands in the fashion and body positivity sectors, particularly those that emphasize inclusivity and community. The creator's authentic and supportive tone makes it suitable for collaborations that resonate with a family-friendly and relatable image.
Frequently asked questions
How many Instagram followers does @trueandco have?
As of July 2026, @trueandco has 166,627 followers (167K) on Instagram, follows 2,984 accounts, and has published 3,985 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @trueandco?
Verified contact details for @trueandco — including business email where available — are held in Zaver, alongside contacts for millions of other Instagram creators. Zaver users can unlock them instantly and reach out from your own inbox. Unlock @trueandco's contact info — free trial →
How much does @trueandco charge for a sponsored post?
@trueandco sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @trueandco's net worth?
@trueandco's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 167K followers and a premium price tier in fashion, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @trueandco have fake followers?
Zaver's AI authenticity check scores @trueandco 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @trueandco?
@trueandco's 167K followers skew 10% male / 90% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @trueandco's report on Zaver.
Which influencers are similar to @trueandco?
Zaver lists comparable fashion creators in United States in the "Influencers like @trueandco" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 90,196 vetted fashion creators with plain-English queries.
What is the follower count?
True & Co. has 166,627 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Collaboration pricing is in the premium tier, but specific rates may vary.
What is the content niche?
True & Co. primarily focuses on fashion, with secondary niches in body positivity and ecommerce.
