Data updated: July 2026
Michaell Johnson • TVP Editor-In-Chief
@thevanillaplum · Instagram · US · beauty-tips
About Michaell Johnson • TVP Editor-In-Chief
Michaell Johnson, known as thevanillaplum, serves as the Editor-In-Chief of TVP. With a focus on beauty tips, skincare, wellness, and reviews, she leverages her expertise as a journalist to provide authentic and informative content. Her profile features a diverse range of formats including static posts, carousels, reels, and long-form videos. Michaell has cultivated a following of 61,466 on Instagram, reflecting her micro-influencer status. Some content may require brand review.
@thevanillaplum's followers & following
@thevanillaplum currently has 61,466 followers on Instagram and follows 4,773 accounts, a follower-to-following ratio of 12.88. That places the account in the micro tier of beauty-tips creators.
@thevanillaplum's content
@thevanillaplum has published 875 posts to date, working across static-posts, carousels, reels, long-form-video. The account's content is classified under beauty-tips, skincare, wellness, reviews. Bio: “Jesus, bread & yogurt changed everything. Beauty tools, wellness experiments & honest reviews.”
AI quality check on @thevanillaplum
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@thevanillaplum's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@thevanillaplum's audience
Audience snapshot
40% male · 60% female
Core age group25-34
The audience skews slightly male at 40%, with a predominant age group of 25-34. The top geographical location is the US, indicating a focused domestic reach.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit Michaell Johnson • TVP Editor-In-Chief?
Michaell Johnson is well-suited for brands in the beauty and wellness sectors. Her expertise in beauty tips and honest reviews aligns with brands seeking authentic representation and informative content that resonates with her audience.
Frequently asked questions
How many Instagram followers does @thevanillaplum have?
As of July 2026, @thevanillaplum has 61,466 followers (61K) on Instagram, follows 4,773 accounts, and has published 875 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @thevanillaplum?
Verified contact details for @thevanillaplum — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @thevanillaplum's contact info — free trial →
How much does @thevanillaplum charge for a sponsored post?
@thevanillaplum sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @thevanillaplum's net worth?
@thevanillaplum's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 61K followers and a standard price tier in beauty-tips, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @thevanillaplum have fake followers?
Zaver's AI authenticity check scores @thevanillaplum 92/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @thevanillaplum?
@thevanillaplum's 61K followers skew 40% male / 60% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @thevanillaplum's report on Zaver.
Which influencers are similar to @thevanillaplum?
Zaver lists comparable beauty-tips creators in United States in the "Influencers like @thevanillaplum" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 14,204 vetted beauty-tips creators with plain-English queries.
What is the follower count?
Michaell Johnson has 61,466 followers.
What is the engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
Collaboration pricing varies, but Zaver estimates it to be in the standard tier.
What is the content niche?
Michaell primarily focuses on beauty tips, with secondary niches in skincare, wellness, and reviews.
