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The Up & Up ✓
@theupandupnyc · Instagram · cocktails · New York, United States
- Followers
- 5,571
- Posts
- 398
- Niche
- cocktails
- Based in
- New York, United States
Public data as observed July 2026 · figures change — verify on the original profile
About The Up & Up
The Up & Up is a lifestyle creator based in New York, specializing in cocktails and related themes. With a follower count of 5,571, they operate within the nano category, focusing on engaging content that highlights their expertise in beverages, nightlife, parties, and events. Their Instagram profile features a variety of content formats, including reels, stories, static posts, and carousels. The creator's biography emphasizes their craft cocktail offerings since 2015, creating a sophisticated and fun atmosphere for their audience. Some content may require brand review.
Machine-generated from public data; may contain inaccuracies. Verify on the original profile.
Followers & content
@theupandupnyc currently has 5,571 followers on Instagram and follows 970 accounts, a follower-to-following ratio of 5.74. That places the account in the nano tier of cocktails creators.
@theupandupnyc has published 398 posts to date, working across reels, stories, static-posts, carousels. The content is classified under cocktails, beverages, nightlife, party, events. Bio: “Craft cocktails in Greenwich Village since 2015. Open 5pm M-F, 4pm weekends. Closed 12am Sun, 1am M-W, 2am Th-Sat. Resy recommend. See you soon!”
Audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience is evenly split in gender, with a notable skew towards the 25-34 age range. The primary geographic focus is the United States, suggesting a strong local engagement in the New York area.
Machine-generated from public data; may contain inaccuracies. Verify on the original profile.
Authenticity & quality
AI quality check on @theupandupnyc
Zaver's AI screened this account across multiple public signals. No blocking issues were detected in standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
Rankings
@theupandupnyc's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
Estimated earning potential
Based on 5,571 public followers in cocktails, a creator at this scale could earn an estimated $40–$110 per sponsored post.
Zaver does not hold or record any creator's net worth or income. This is an automated estimate of brand-deal earning potential, derived only from public follower and engagement data, and may be inaccurate.
Questions & answers
Frequently asked questions
Who is The Up & Up?
The Up & Up (@theupandupnyc) is a cocktails creator on Instagram based in New York, United States with 5,571 followers. Full stats, audience data and collaboration pricing are below.
How many Instagram followers does @theupandupnyc have?
As of July 2026, @theupandupnyc has 5,571 followers (5.6K) on Instagram, follows 970 accounts, and has published 398 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @theupandupnyc?
Many creators publish a business email or contact button in their public bio. Zaver Radar surfaces those public contact details — email, phone and WhatsApp — where a creator has shared them, across millions of Instagram creators, so you can reach out from your own inbox.
How much does @theupandupnyc charge for a sponsored post?
@theupandupnyc sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing.
What is @theupandupnyc's net worth?
Zaver does not hold or record any creator's net worth, and there's no publicly confirmed figure for @theupandupnyc. Based only on 5,571 public followers in cocktails, a creator at this scale could earn an estimated $40–$110 per sponsored post — an automated estimate of earning potential, not a confirmed figure, and it may be inaccurate. Actual income depends on posting cadence, deal volume and other sources.
How old is @theupandupnyc?
@theupandupnyc's date of birth isn't publicly confirmed on their Instagram profile, so Zaver doesn't publish an age. What's public: The Up & Up is a cocktails creator based in New York, United States with 5,571 followers.
Does @theupandupnyc have fake followers?
Zaver's AI authenticity check scores @theupandupnyc 90/100, based on multiple signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience.
Who follows @theupandupnyc?
@theupandupnyc's 5.6K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @theupandupnyc's report on Zaver.
Which influencers are similar to @theupandupnyc?
Zaver lists comparable cocktails creators in United States in the "Influencers like @theupandupnyc" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 1,200 vetted cocktails creators with plain-English queries.
What is the follower count?
The Up & Up has 5,571 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The estimated price tier for collaborations is premium.
What is the content niche?
The primary niche is cocktails, with secondary niches including beverages, nightlife, party, and events.
Looking to work with creators like The Up & Up?
Reach The Up & Up directly on their Instagram profile, or use Zaver to find more creators for your brand's collaborations, promotions and partnerships.
About this result & your rights
- What this page is
- An automated public-data summary generated by Zaver's creator search index to help brands discover creators. It is a search result, not an account or profile the creator created, manages or has registered.
- Where the data comes from
- Only @theupandupnyc's public Instagram profile and public posts. Zaver does not use private or logged-in content, does not harvest address books, and does not infer or guess contact details.
- How current it is
- Figures reflect the public profile as observed July 2026 and change over time. Always verify on the original profile before relying on them.
- Estimates and AI-generated text
- Any earning figure is an automated estimate of brand-deal earning potential derived only from public follower and engagement data — Zaver holds no record of any creator's income or net worth. Narrative sections marked “AI summary” are machine-generated from the same public data and may contain inaccuracies.
- Independence
- Zaver is not affiliated with, sponsored by or endorsed by this creator, and no endorsement of any brand is implied. Names, handles and marks belong to their owners.
- Your rights as the creator
- You can ask us to correct, object to or remove this page at any time — no account needed: correct or remove this result. See how we handle creator data for the lawful basis and full details.
- Intended use
- For researching brand collaborations, promotions and partnerships. Contact the creator only through the channels they publish on their own profile.