Data updated: July 2026
The Up & Up ✓
@theupandupnyc · Instagram · New York, US · cocktails
About The Up & Up
@theupandupnyc's followers & following
@theupandupnyc currently has 5,571 followers on Instagram and follows 970 accounts, a follower-to-following ratio of 5.74. That places the account in the nano tier of cocktails creators.
@theupandupnyc's content
@theupandupnyc has published 398 posts to date, working across reels, stories, static-posts, carousels. The account's content is classified under cocktails, beverages, nightlife, party, events. Bio: “Craft cocktails in Greenwich Village since 2015. Open 5pm M-F, 4pm weekends. Closed 12am Sun, 1am M-W, 2am Th-Sat. Resy recommend. See you s…”
AI quality check on @theupandupnyc
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@theupandupnyc's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@theupandupnyc's audience
Audience snapshot
50% male · 50% female
Core age group25-34
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit The Up & Up?
Frequently asked questions
How many Instagram followers does @theupandupnyc have?
As of July 2026, @theupandupnyc has 5,571 followers (5.6K) on Instagram, follows 970 accounts, and has published 398 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @theupandupnyc?
Verified contact details for @theupandupnyc — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @theupandupnyc's contact info — free trial →
How much does @theupandupnyc charge for a sponsored post?
@theupandupnyc sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @theupandupnyc's net worth?
@theupandupnyc's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 5.6K followers and a premium price tier in cocktails, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @theupandupnyc have fake followers?
Zaver's AI authenticity check scores @theupandupnyc 90/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @theupandupnyc?
@theupandupnyc's 5.6K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @theupandupnyc's report on Zaver.
Which influencers are similar to @theupandupnyc?
Zaver lists comparable cocktails creators in United States in the "Influencers like @theupandupnyc" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 1,200 vetted cocktails creators with plain-English queries.
