Data updated: July 2026

Craig Smith βœ“

@thesmithsnsprogs Β· Instagram Β· UK Β· family

Followers
97K
Following
7.1K
Posts
1.1K

About Craig Smith

Craig Smith, known on Instagram as thesmithsnsprogs, is a lifestyle creator based in the UK. With a follower count of 97,490, he shares content primarily focused on family, parenting, and daily life experiences. His posts often include reels, static images, stories, and carousels, reflecting a personal and conversational tone. Craig's content resonates with audiences seeking relatable and wholesome family narratives. Some content may require brand review.

@thesmithsnsprogs's followers & following

97K

@thesmithsnsprogs currently has 97,490 followers on Instagram and follows 7,091 accounts, a follower-to-following ratio of 13.75. That places the account in the micro tier of family creators.

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@thesmithsnsprogs's content

1.1K

@thesmithsnsprogs has published 1,069 posts to date, working across reels, static-posts, stories, carousels. The account's content is classified under family, parenting, vlogs, day-in-life. Bio: β€œCraig & Jade 2 boys πŸ’™πŸ’™ 3 girls β™₯️β™₯️β™₯️”

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AI quality check on @thesmithsnsprogs

95/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@thesmithsnsprogs's rankings on Zaver

Based on follower count among creators that passed Zaver's indexing quality bar.

@thesmithsnsprogs's audience

Audience snapshot

40% male Β· 60% female

Core age group25-34

Craig's audience skews slightly male at 40%, with a primary age range of 25-34. The top geographic location for his followers is the UK, indicating a localized but engaged follower base that aligns with his family-oriented content.

Collaboration pricing

Price tierstandard

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Which brands fit Craig Smith?

Brands that focus on family, parenting, and lifestyle products would align well with Craig's content. His authentic and relatable storytelling approach makes him a suitable partner for brands looking to connect with a family-oriented audience.

Frequently asked questions

How many Instagram followers does @thesmithsnsprogs have?

As of July 2026, @thesmithsnsprogs has 97,490 followers (97K) on Instagram, follows 7,091 accounts, and has published 1,069 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @thesmithsnsprogs?

Verified contact details for @thesmithsnsprogs β€” including business email where available β€” are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @thesmithsnsprogs's contact info β€” free trial β†’

How much does @thesmithsnsprogs charge for a sponsored post?

@thesmithsnsprogs sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β†’

What is @thesmithsnsprogs's net worth?

@thesmithsnsprogs's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 97K followers and a standard price tier in family, brand collaborations are a meaningful income stream β€” Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β†’

Does @thesmithsnsprogs have fake followers?

Zaver's AI authenticity check scores @thesmithsnsprogs 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β†’

Who follows @thesmithsnsprogs?

@thesmithsnsprogs's 97K followers skew 40% male / 60% female, core age group 25-34. Full audience breakdowns β€” age bands, gender split and country-level distribution β€” are part of @thesmithsnsprogs's report on Zaver.

Which influencers are similar to @thesmithsnsprogs?

Zaver lists comparable family creators in United Kingdom in the "Influencers like @thesmithsnsprogs" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 9,829 vetted family creators with plain-English queries.

What is the follower count?

Craig has 97,490 followers.

What is the engagement rate?

The engagement rate is currently not available.

What is the collaboration pricing?

Craig is in the standard price tier, but pricing may vary based on specific collaborations.

What is the content niche?

Craig primarily focuses on family, with secondary niches in parenting, vlogs, and day-in-life content.