Data updated: July 2026
therealreal ✓
@therealreal · Instagram · US · luxury-fashion
About therealreal
Therealreal is a macro Instagram creator with a focus on luxury fashion. With a follower count of 836,217, they engage audiences through various content formats, including reels, static posts, and stories. The creator's biography emphasizes their role as a source for authenticated luxury items, appealing to fashion enthusiasts. Some content may require brand review.
@therealreal's followers & following
@therealreal currently has 836,217 followers on Instagram and follows 643 accounts, a follower-to-following ratio of 1,300.49. That places the account in the macro tier of luxury-fashion creators.
@therealreal's content
@therealreal has published 5,941 posts to date, working across reels, static-posts, stories. The account's content is classified under luxury-fashion, fashion, streetwear. Bio: “Fashion’s favorite source for authenticated luxury ♥️ Want in? Download our app to shop and sell.”
AI quality check on @therealreal
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@therealreal's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@therealreal's audience
Audience snapshot
50% male · 50% female
Core age group18-24
The audience of therealreal skews evenly between genders, with a notable concentration in the 18-24 age range. The primary geographic location of the audience is the United States, suggesting a strong domestic market for luxury fashion content.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit therealreal?
Brands in the luxury fashion sector or those aligning with high-end lifestyle themes would find a suitable partner in therealreal. The creator's focus on aspirational and premium content aligns well with brands seeking to reach a fashion-forward audience.
Frequently asked questions
How many Instagram followers does @therealreal have?
As of July 2026, @therealreal has 836,217 followers (836K) on Instagram, follows 643 accounts, and has published 5,941 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @therealreal?
Verified contact details for @therealreal — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @therealreal's contact info — free trial →
How much does @therealreal charge for a sponsored post?
@therealreal sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @therealreal's net worth?
@therealreal's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 836K followers and a premium price tier in luxury-fashion, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @therealreal have fake followers?
Zaver's AI authenticity check scores @therealreal 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @therealreal?
@therealreal's 836K followers skew 50% male / 50% female, core age group 18-24. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @therealreal's report on Zaver.
Which influencers are similar to @therealreal?
Zaver lists comparable luxury-fashion creators in United States in the "Influencers like @therealreal" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 7,116 vetted luxury-fashion creators with plain-English queries.
What is the follower count?
Therealreal has a follower count of 836,217.
What is the engagement rate?
The engagement rate for therealreal is not specified.
What is the collaboration pricing?
Collaboration pricing is estimated to be in the premium tier.
What is the content niche?
Therealreal primarily focuses on luxury fashion, with secondary niches in fashion and streetwear.
