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Data updated: July 2026

ThePlatinumSass

@theplatinumsass · Instagram · US · haircare

Followers
31K
Following
5.4K
Posts
5.0K

About ThePlatinumSass

ThePlatinumSass is a lifestyle creator on Instagram, specializing in haircare, skincare, and beauty tips. With a follower count of 30,891, she engages her audience through various content formats, including reels, static posts, carousels, and stories. Her biography highlights her focus on empowering individuals over 50, particularly those experiencing thinning hair and menopausal skin. ThePlatinumSass maintains a personal and friendly tone, creating relatable and authentic content. Some content may require brand review.

@theplatinumsass's followers & following

31K

@theplatinumsass currently has 30,891 followers on Instagram and follows 5,373 accounts, a follower-to-following ratio of 5.75. That places the account in the micro tier of haircare creators.

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@theplatinumsass's content

5.0K

@theplatinumsass has published 4,982 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under haircare, skincare, beauty-tips, makeup. Bio: “✂️ Your thinning hair bestie after 50 💄 Skincare for real menopausal skin ✨ Pixie styling • volume • glow-ups 💎 Platinum Sass: glam, confi…”

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AI quality check on @theplatinumsass

95/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@theplatinumsass's rankings on Zaver

8,893rdin haircareof 19,613 vetted creatorsSee full ranking →220,776thin United Statesof 481,629 vetted creatorsSee full ranking →

Based on follower count among creators that passed Zaver's indexing quality bar.

@theplatinumsass's audience

Audience snapshot

10% male · 90% female

Core age group55+

ThePlatinumSass's audience skews predominantly female, with a significant age demographic of 55 and older. The primary geographical location of her followers is the United States, indicating a targeted engagement within this region.

Collaboration pricing

Price tierstandard

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Which brands fit ThePlatinumSass?

Brands in the haircare, skincare, and beauty sectors would align well with ThePlatinumSass's content. Her focus on empowerment and relatable experiences makes her an ideal partner for brands aiming to connect with an audience seeking authentic beauty solutions.

Frequently asked questions

How many Instagram followers does @theplatinumsass have?

As of July 2026, @theplatinumsass has 30,891 followers (31K) on Instagram, follows 5,373 accounts, and has published 4,982 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @theplatinumsass?

Verified contact details for @theplatinumsass — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @theplatinumsass's contact info — free trial →

How much does @theplatinumsass charge for a sponsored post?

@theplatinumsass sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →

What is @theplatinumsass's net worth?

@theplatinumsass's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 31K followers and a standard price tier in haircare, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →

Does @theplatinumsass have fake followers?

Zaver's AI authenticity check scores @theplatinumsass 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →

Who follows @theplatinumsass?

@theplatinumsass's 31K followers skew 10% male / 90% female, core age group 55+. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @theplatinumsass's report on Zaver.

Which influencers are similar to @theplatinumsass?

Zaver lists comparable haircare creators in United States in the "Influencers like @theplatinumsass" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 19,613 vetted haircare creators with plain-English queries.

What is the follower count?

ThePlatinumSass has 30,891 followers.

What is the engagement rate?

The engagement rate is currently not available.

What is the collaboration pricing?

The collaboration pricing is estimated to be in the standard tier.

What is the content niche?

The primary niche is haircare, with secondary niches including skincare, beauty tips, and makeup.