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Data updated: July 2026

Nicolai McCrary

@thenicolai ยท Instagram ยท US ยท food

Followers
14K
Following
1.7K
Posts
1.6K

About Nicolai McCrary

Nicolai McCrary is a chef and expert content creator on Instagram, known for his focus on food-related topics. With a follower count of 13,553, he operates within the micro influencer category. His content spans various formats, including static posts, carousels, reels, stories, and long-form videos. Nicolai's authoritative and informative tone resonates well with his audience, which primarily engages with restaurant reviews, cooking, and recipes. Some content may require brand review.

@thenicolai's followers & following

14K

@thenicolai currently has 13,553 followers on Instagram and follows 1,653 accounts, a follower-to-following ratio of 8.2. That places the account in the micro tier of food creators.

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@thenicolai's content

1.6K

@thenicolai has published 1,576 posts to date, working across static-posts, carousels, reels, stories, long-form-video. The account's content is classified under food, restaurant-reviews, cooking, recipes. Bio: โ€œWriting things at @infatuation / @infatuation_ATX Cooking things at @penangshack / @charredhospitality Formerly at @favorโ€

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AI quality check on @thenicolai

98/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@thenicolai's rankings on Zaver

19,949thin foodof 24,300 vetted creatorsSee full ranking โ†’390,200thin United Statesof 481,629 vetted creatorsSee full ranking โ†’

Based on follower count among creators that passed Zaver's indexing quality bar.

@thenicolai's audience

Audience snapshot

50% male ยท 50% female

Core age group25-34

Nicolai's audience exhibits a balanced gender skew with a notable focus on the 25-34 age range. The primary geographic concentration is in the United States, indicating a localized engagement with his food-centric content.

Collaboration pricing

Price tierPremium

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Which brands fit Nicolai McCrary?

Brands in the food, restaurant, and culinary sectors would align well with Nicolai's expertise. His professional and informative approach can effectively communicate brand messages, particularly for products or services related to cooking and dining experiences.

Frequently asked questions

How many Instagram followers does @thenicolai have?

As of July 2026, @thenicolai has 13,553 followers (14K) on Instagram, follows 1,653 accounts, and has published 1,576 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @thenicolai?

Verified contact details for @thenicolai โ€” including business email where available โ€” are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @thenicolai's contact info โ€” free trial โ†’

How much does @thenicolai charge for a sponsored post?

@thenicolai sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate โ†’

What is @thenicolai's net worth?

@thenicolai's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 14K followers and a premium price tier in food, brand collaborations are a meaningful income stream โ€” Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate โ†’

Does @thenicolai have fake followers?

Zaver's AI authenticity check scores @thenicolai 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check โ†’

Who follows @thenicolai?

@thenicolai's 14K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns โ€” age bands, gender split and country-level distribution โ€” are part of @thenicolai's report on Zaver.

Which influencers are similar to @thenicolai?

Zaver lists comparable food creators in United States in the "Influencers like @thenicolai" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 24,300 vetted food creators with plain-English queries.

What is the follower count?

Nicolai has 13,553 followers.

What is the engagement rate?

The engagement rate data is not available.

What is the collaboration pricing?

Nicolai is in the premium price tier for collaborations.

What is the content niche?

Nicolai's primary niche is food, with secondary niches in restaurant reviews, cooking, and recipes.