Data updated: July 2026
The Minimalists ✓
@theminimalists · Instagram · Los Angeles, US · self-improvement
About The Minimalists
The Minimalists is a lifestyle creator based in Los Angeles, California, known for their focus on self-improvement. With a follower count of 1,092,115, they produce a variety of content, including reels, static posts, carousels, stories, and long-form videos. Their work emphasizes themes of minimalism and authenticity, appealing to audiences seeking inspiration in personal finance and literature. The creators behind this account, including Joshua Fields Millburn and Ryan Nicodemus, have gained recognition through their Emmy-nominated Netflix show and bestselling books. Some content may require brand review.
@theminimalists's followers & following
@theminimalists currently has 1,092,115 followers on Instagram and follows 34 accounts, a follower-to-following ratio of 32,121.03. That places the account in the mega tier of self-improvement creators.
@theminimalists's content
@theminimalists has published 1,934 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under self-improvement, books, vlogs, personal-finance. Bio: “»Emmy-nominated Netflix show »Apple Podcasts Top 100 »NYT-bestselling authors »Hosts: @joshuafieldsmillburn, @ryannicodemus, @officialtkcole…”
AI quality check on @theminimalists
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@theminimalists's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@theminimalists's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience of The Minimalists exhibits a balanced gender skew, with 50% male followers. The primary age demographic is 25-34 years old, and the top geographical location is the United States, suggesting a focused and engaged follower base.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit The Minimalists?
Brands in the self-improvement, lifestyle, and personal finance sectors align well with The Minimalists. Their audience values authenticity and inspiration, making them suitable partners for brands that promote minimalist living and personal growth.
Frequently asked questions
How many Instagram followers does @theminimalists have?
As of July 2026, @theminimalists has 1,092,115 followers (1.1M) on Instagram, follows 34 accounts, and has published 1,934 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @theminimalists?
Verified contact details for @theminimalists — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @theminimalists's contact info — free trial →
How much does @theminimalists charge for a sponsored post?
@theminimalists sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @theminimalists's net worth?
@theminimalists's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 1.1M followers and a elite price tier in self-improvement, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @theminimalists have fake followers?
Zaver's AI authenticity check scores @theminimalists 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @theminimalists?
@theminimalists's 1.1M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @theminimalists's report on Zaver.
Which influencers are similar to @theminimalists?
Zaver lists comparable self-improvement creators in United States in the "Influencers like @theminimalists" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 16,119 vetted self-improvement creators with plain-English queries.
What is the follower count?
The Minimalists have 1,092,115 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The collaboration pricing is estimated to be in the elite tier.
What is the content niche?
The primary niche is self-improvement, with secondary niches including books, vlogs, and personal finance.
