Data updated: July 2026
The Information ✓
@theinformation · Instagram · San Francisco, US · technology
About The Information
The Information is a micro creator on Instagram, focusing on technology, news, and journalism. With a follower count of 71,389, this expert journalist delivers authoritative and informative content that resonates with high-powered tech executives and founders. The creator's posts include static images, carousels, stories, and long-form videos, all designed to provide insights into the tech industry and related topics. Some content may require brand review.
@theinformation's followers & following
@theinformation currently has 71,389 followers on Instagram and follows 139 accounts, a follower-to-following ratio of 513.59. That places the account in the micro tier of technology creators.
@theinformation's content
@theinformation has published 2,092 posts to date, working across static-posts, carousels, stories, long-form-video, text-posts. The account's content is classified under technology, news, journalism, startups, business-tips, ai-ml. Bio: “The most authoritative publication covering tech that high-powered tech executives and founders read daily.”
AI quality check on @theinformation
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@theinformation's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@theinformation's audience
Audience snapshot
70% male · 30% female
Core age group35-44
The audience skews predominantly male at 70%, with a primary age range of 35-44. The top geographic location for followers is the United States, indicating a focused market segment interested in technology and business.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit The Information?
Brands in the technology sector, particularly those targeting professionals and executives, would align well with The Information. The creator's authoritative tone and focus on informative content make them suitable for partnerships that emphasize industry insights and business tips.
Frequently asked questions
How many Instagram followers does @theinformation have?
As of July 2026, @theinformation has 71,389 followers (71K) on Instagram, follows 139 accounts, and has published 2,092 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @theinformation?
Verified contact details for @theinformation — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @theinformation's contact info — free trial →
How much does @theinformation charge for a sponsored post?
@theinformation sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @theinformation's net worth?
@theinformation's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 71K followers and a elite price tier in technology, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @theinformation have fake followers?
Zaver's AI authenticity check scores @theinformation 99/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @theinformation?
@theinformation's 71K followers skew 70% male / 30% female, core age group 35-44. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @theinformation's report on Zaver.
Which influencers are similar to @theinformation?
Zaver lists comparable technology creators in United States in the "Influencers like @theinformation" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 5,163 vetted technology creators with plain-English queries.
What is the follower count?
The Information has 71,389 followers.
What is the engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
Pricing varies, but Zaver estimates it to be in the elite tier.
What is the content niche?
The primary niche is technology, with secondary niches including news, journalism, startups, business tips, and AI/ML.
