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Data updated: July 2026

The Cupcake Queens βœ“

@thecupcakequeens Β· Instagram Β· AU Β· baking

Followers
25K
Following
5.3K
Posts
9.3K

About The Cupcake Queens

The Cupcake Queens is an entrepreneur based in Australia, specializing in baking and desserts. With a follower count of 25,058, this micro-influencer engages a community interested in food-related content. The creator's Instagram features a variety of formats, including reels, static posts, carousels, and stories, showcasing their handmade cupcakes and baking expertise. The Cupcake Queens emphasizes a wholesome and family-friendly vibe, with a tone that is promotional yet personal. Some content may require brand review.

@thecupcakequeens's followers & following

25K

@thecupcakequeens currently has 25,058 followers on Instagram and follows 5,328 accounts, a follower-to-following ratio of 4.7. That places the account in the micro tier of baking creators.

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@thecupcakequeens's content

9.3K

@thecupcakequeens has published 9,293 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under baking, desserts, food. Bio: β€œπŸ§ Melbourne’s favourite Cupcakes since 2010 πŸͺ© Handmade fresh daily ✨ Order online | 7-day delivery πŸ“ 8 Melbourne stores”

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AI quality check on @thecupcakequeens

95/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@thecupcakequeens's rankings on Zaver

3,154thin bakingof 5,004 vetted creatorsSee full ranking β†’10,208thin Australiaof 16,901 vetted creatorsSee full ranking β†’

Based on follower count among creators that passed Zaver's indexing quality bar.

@thecupcakequeens's audience

Audience snapshot

50% male Β· 50% female

Core age group25-34

The audience skews evenly between genders, with a primary age group of 25-34. The top geographic location is Australia, indicating a localized engagement with the content.

Collaboration pricing

Price tierstandard

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Which brands fit The Cupcake Queens?

Brands in the baking, dessert, and food sectors may find a suitable partnership with The Cupcake Queens. The creator's focus on community-driven content aligns well with brands looking to connect with family-oriented audiences.

Frequently asked questions

How many Instagram followers does @thecupcakequeens have?

As of July 2026, @thecupcakequeens has 25,058 followers (25K) on Instagram, follows 5,328 accounts, and has published 9,293 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @thecupcakequeens?

Verified contact details for @thecupcakequeens β€” including business email where available β€” are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @thecupcakequeens's contact info β€” free trial β†’

How much does @thecupcakequeens charge for a sponsored post?

@thecupcakequeens sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β†’

What is @thecupcakequeens's net worth?

@thecupcakequeens's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 25K followers and a standard price tier in baking, brand collaborations are a meaningful income stream β€” Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β†’

Does @thecupcakequeens have fake followers?

Zaver's AI authenticity check scores @thecupcakequeens 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β†’

Who follows @thecupcakequeens?

@thecupcakequeens's 25K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β€” age bands, gender split and country-level distribution β€” are part of @thecupcakequeens's report on Zaver.

Which influencers are similar to @thecupcakequeens?

Zaver lists comparable baking creators in Australia in the "Influencers like @thecupcakequeens" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 5,004 vetted baking creators with plain-English queries.

What is the follower count?

The Cupcake Queens has 25,058 followers.

What is the engagement rate?

The engagement rate is currently not available.

What is the collaboration pricing?

The estimated price tier for collaborations is standard.

What is the content niche?

The primary niche is baking, with secondary niches in desserts and food.