Data updated: July 2026
The Block ✓
@theblock · Instagram · Melbourne, AU · home-decor
About The Block
@theblock's followers & following
@theblock currently has 371,095 followers on Instagram and follows 92 accounts, a follower-to-following ratio of 4,033.64. That places the account in the mid tier of home-decor creators.
@theblock's content
@theblock has published 8,608 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under home-decor, interior-design, design. Bio: “Tools down! 🏚️✨🏠 Watch #TheBlock free on @channel9 and @9now 📺”
AI quality check on @theblock
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@theblock's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@theblock's audience
Audience snapshot
45% male · 55% female
Core age group25-34
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit The Block?
Frequently asked questions
How many Instagram followers does @theblock have?
As of July 2026, @theblock has 371,095 followers (371K) on Instagram, follows 92 accounts, and has published 8,608 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @theblock?
Verified contact details for @theblock — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @theblock's contact info — free trial →
How much does @theblock charge for a sponsored post?
@theblock sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @theblock's net worth?
@theblock's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 371K followers and a standard price tier in home-decor, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @theblock have fake followers?
Zaver's AI authenticity check scores @theblock 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @theblock?
@theblock's 371K followers skew 45% male / 55% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @theblock's report on Zaver.
Which influencers are similar to @theblock?
Zaver lists comparable home-decor creators in Australia in the "Influencers like @theblock" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 13,008 vetted home-decor creators with plain-English queries.
