Data updated: July 2026
Lauren Lancaster
@southern_nest · Instagram · US · gardening
About Lauren Lancaster
Lauren Lancaster, known as southern_nest, is a lifestyle creator on Instagram who shares her experiences in gardening, DIY projects, and rural life. With a follower count of 24,753, she engages her audience through relatable storytelling and how-to content. Her posts often reflect a wholesome and authentic vibe, appealing to those interested in family-friendly themes. Lauren's content includes reels, stories, and static posts, showcasing her journey as a newbie gardener and her love for farm life. Some content may require brand review.
@southern_nest's followers & following
@southern_nest currently has 24,753 followers on Instagram and follows 2,669 accounts, a follower-to-following ratio of 9.27. That places the account in the micro tier of gardening creators.
@southern_nest's content
@southern_nest has published 1,591 posts to date, working across reels, stories, static-posts. The account's content is classified under gardening, diy, rural-life, family. Bio: “⚽️ Mom. 💙🖤Wife. 🫏🐖🐓farm life, newbie gardener, DIY’er, antique + thrift lover. Farm account: southernnestfarm.”
AI quality check on @southern_nest
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@southern_nest's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@southern_nest's audience
Audience snapshot
30% male · 70% female
Core age group25-34
Lauren's audience primarily skews towards individuals aged 25-34, with a slight male demographic at 30%. The majority of her followers are based in the US, indicating a localized interest in her gardening and lifestyle content.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit Lauren Lancaster?
Brands that align with Lauren's focus on gardening, DIY, and family-oriented themes would be a good fit. Her authentic and relatable approach makes her an ideal partner for companies in the home and garden sector, as well as those promoting family-friendly products.
Frequently asked questions
How many Instagram followers does @southern_nest have?
As of July 2026, @southern_nest has 24,753 followers (25K) on Instagram, follows 2,669 accounts, and has published 1,591 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @southern_nest?
Verified contact details for @southern_nest — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @southern_nest's contact info — free trial →
How much does @southern_nest charge for a sponsored post?
@southern_nest sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @southern_nest's net worth?
@southern_nest's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 25K followers and a standard price tier in gardening, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @southern_nest have fake followers?
Zaver's AI authenticity check scores @southern_nest 90/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @southern_nest?
@southern_nest's 25K followers skew 30% male / 70% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @southern_nest's report on Zaver.
Which influencers are similar to @southern_nest?
Zaver lists comparable gardening creators in United States in the "Influencers like @southern_nest" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 1,935 vetted gardening creators with plain-English queries.
What is the follower count?
Lauren has 24,753 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Pricing varies, but Zaver estimates it to be in the standard tier.
What is the content niche?
Lauren's primary niche is gardening, with secondary niches in DIY, rural life, and family.
