Data updated: July 2026
Soto & Co. by Rick Soto
@sotoandco · Instagram · Austin, US · wine
About Soto & Co. by Rick Soto
Soto & Co. by Rick Soto is a lifestyle creator based in Austin, Texas, specializing in the wine niche. With a follower count of 18,316, he engages with his audience through various content formats, including reels, static posts, carousels, and stories. His content reflects a sophisticated and community-driven vibe, focusing on wine, nightlife, events, and restaurant reviews. As an entrepreneur, he promotes his wine bar and event services, showcasing a professional storytelling tone. Some content may require brand review.
@sotoandco's followers & following
@sotoandco currently has 18,316 followers on Instagram and follows 1,752 accounts, a follower-to-following ratio of 10.45. That places the account in the micro tier of wine creators.
@sotoandco's content
@sotoandco has published 1,051 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under wine, nightlife, events, beverages, restaurant-reviews. Bio: “Custom Made Don’t just love the game. Change it. Wine Bar: @rsrv.austin SATX: @sotoandcosatx Events: @events.sotoandco By Appointment or …”
AI quality check on @sotoandco
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@sotoandco's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@sotoandco's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience primarily consists of individuals aged 25-34, with a balanced gender distribution. The top geographic location is the United States, indicating a localized engagement within the wine and nightlife sectors.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Soto & Co. by Rick Soto?
Brands in the wine, nightlife, and beverage sectors would align well with Soto & Co.'s content. His sophisticated and premium aesthetic, combined with a community-driven approach, makes him suitable for collaborations that emphasize quality and lifestyle experiences.
Frequently asked questions
How many Instagram followers does @sotoandco have?
As of July 2026, @sotoandco has 18,316 followers (18K) on Instagram, follows 1,752 accounts, and has published 1,051 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @sotoandco?
Verified contact details for @sotoandco — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @sotoandco's contact info — free trial →
How much does @sotoandco charge for a sponsored post?
@sotoandco sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @sotoandco's net worth?
@sotoandco's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 18K followers and a premium price tier in wine, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @sotoandco have fake followers?
Zaver's AI authenticity check scores @sotoandco 92/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @sotoandco?
@sotoandco's 18K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @sotoandco's report on Zaver.
Which influencers are similar to @sotoandco?
Zaver lists comparable wine creators in United States in the "Influencers like @sotoandco" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 1,629 vetted wine creators with plain-English queries.
What is the follower count?
Soto & Co. has 18,316 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Pricing varies and Zaver estimates it to be in the premium tier.
What is the content niche?
The primary niche is wine, with secondary niches including nightlife, events, beverages, and restaurant reviews.
