Data updated: July 2026

Marcia W. Smart β
@smartinthekitchen Β· Instagram Β· US Β· cooking
About Marcia W. Smart
Marcia W. Smart, known as smartinthekitchen on Instagram, is a culinary instructor and cookbook author based in the United States. With a focus on cooking, recipes, and food, she engages her audience through various content formats, including long-form videos, reels, and static posts. As an educator, her content is characterized by an educational and friendly tone, aiming to provide informative and authentic culinary insights. With a follower count of 72,199, she operates within the micro-influencer category. Some content may require brand review.
@smartinthekitchen's followers & following
@smartinthekitchen currently has 72,199 followers on Instagram and follows 6,525 accounts, a follower-to-following ratio of 11.06. That places the account in the micro tier of cooking creators.
@smartinthekitchen's content
@smartinthekitchen has published 2,313 posts to date, working across long-form-video, reels, static-posts, carousels, stories. The account's content is classified under cooking, recipes, food. Bio: βCulinary Instructor + Cookbook Author Owner: Smart in the Kitchen School β’οΈ For partnerships: mmiller@pearpop.com Also @kitchenette_farmβ
AI quality check on @smartinthekitchen
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@smartinthekitchen's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@smartinthekitchen's audience
Audience snapshot
40% male Β· 60% female
Core age group35-44
The audience of Marcia W. Smart skews slightly male at 0.4, with a primary age range of 35-44. The top geographic location for her followers is the United States, indicating a concentrated interest in her culinary expertise within this demographic.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate β free trialWhich brands fit Marcia W. Smart?
Brands in the culinary and food sectors would align well with Marcia W. Smart's content. Her focus on educational cooking content makes her an ideal partner for brands looking to promote cooking tools, ingredients, or culinary courses, as her audience values informative and authentic cooking experiences.
Frequently asked questions
How many Instagram followers does @smartinthekitchen have?
As of July 2026, @smartinthekitchen has 72,199 followers (72K) on Instagram, follows 6,525 accounts, and has published 2,313 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @smartinthekitchen?
Verified contact details for @smartinthekitchen β including business email where available β are held in Zaver, alongside contacts for millions of other Instagram creators. Zaver users can unlock them instantly and reach out from your own inbox. Unlock @smartinthekitchen's contact info β free trial β
How much does @smartinthekitchen charge for a sponsored post?
@smartinthekitchen sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @smartinthekitchen's net worth?
@smartinthekitchen's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 72K followers and a standard price tier in cooking, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @smartinthekitchen have fake followers?
Zaver's AI authenticity check scores @smartinthekitchen 96/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @smartinthekitchen?
@smartinthekitchen's 72K followers skew 40% male / 60% female, core age group 35-44. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @smartinthekitchen's report on Zaver.
Which influencers are similar to @smartinthekitchen?
Zaver lists comparable cooking creators in United States in the "Influencers like @smartinthekitchen" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 7,021 vetted cooking creators with plain-English queries.
What is the follower count?
Marcia W. Smart has 72,199 followers.
What is the engagement rate?
The engagement rate for Marcia W. Smart is not available.
What is the collaboration pricing?
Marcia W. Smart is estimated to fall within the standard price tier for collaborations.
What is the content niche?
Her primary niche is cooking, with secondary niches in recipes and food.
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