Data updated: July 2026
Ray McVinnie β
@raymcvinnie Β· Instagram Β· NZ Β· recipes
About Ray McVinnie
Ray McVinnie is a chef and expert creator on Instagram, known for his focus on recipes and food-related content. With a follower count of 348,808, he engages his audience through various formats including reels, carousels, and long-form videos. His content often reflects a wholesome and authentic vibe, appealing to those interested in culinary experiences and travel. Ray's background as an author and an ex-judge on MasterChef NZ adds to his credibility in the food space. Some content may require brand review.
@raymcvinnie's followers & following
@raymcvinnie currently has 348,808 followers on Instagram and follows 1,157 accounts, a follower-to-following ratio of 301.48. That places the account in the mid tier of recipes creators.
@raymcvinnie's content
@raymcvinnie has published 1,437 posts to date, working across reels, carousels, static-posts, long-form-video. The account's content is classified under recipes, recipes, food, travel. Bio: βReal food & travel #NewZealand Author and contributor Ex #masterchefNZ judge Become a member for weekly recipes & more β¬οΈβ
AI quality check on @raymcvinnie
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@raymcvinnie's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@raymcvinnie's audience
Audience snapshot
50% male Β· 50% female
Core age group25-34
Ray's audience exhibits a balanced gender skew, with a male audience comprising 50% of his followers. The primary age group is 25-34, and the top geographical location is New Zealand, indicating a localized yet engaged follower base.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate β free trialWhich brands fit Ray McVinnie?
Brands that align with Ray's focus on wholesome food, recipes, and travel would be a good fit. His expertise and authentic storytelling can enhance collaborations, particularly with companies in the culinary and lifestyle sectors.
Frequently asked questions
How many Instagram followers does @raymcvinnie have?
As of July 2026, @raymcvinnie has 348,808 followers (349K) on Instagram, follows 1,157 accounts, and has published 1,437 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @raymcvinnie?
Verified contact details for @raymcvinnie β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @raymcvinnie's contact info β free trial β
How much does @raymcvinnie charge for a sponsored post?
@raymcvinnie sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @raymcvinnie's net worth?
@raymcvinnie's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 349K followers and a premium price tier in recipes, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @raymcvinnie have fake followers?
Zaver's AI authenticity check scores @raymcvinnie 100/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @raymcvinnie?
@raymcvinnie's 349K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @raymcvinnie's report on Zaver.
Which influencers are similar to @raymcvinnie?
Zaver lists comparable recipes creators in New Zealand in the "Influencers like @raymcvinnie" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 4,200 vetted recipes creators with plain-English queries.
What is the follower count?
Ray McVinnie has 348,808 followers.
What is the engagement rate?
The engagement rate for Ray's account is not available.
What is the collaboration pricing?
Ray is in the premium price tier for collaborations.
What is the content niche?
Ray primarily focuses on recipes, with secondary niches in food and travel.
