Data updated: July 2026

Rakuten β
@rakuten Β· Instagram Β· US Β· ecommerce
About Rakuten
Rakuten is an expert entrepreneur on Instagram, focusing on the ecommerce niche. With a follower count of 357,012, Rakuten shares insights on deals, offers, and product reviews through various content formats, including static posts, reels, stories, and carousels. The creator maintains a professional and authoritative tone, aiming to inform and promote ecommerce opportunities. Some content may require brand review.
@rakuten's followers & following
@rakuten currently has 357,012 followers on Instagram and follows 322 accounts, a follower-to-following ratio of 1,108.73. That places the account in the mid tier of ecommerce creators.
@rakuten's content
@rakuten has published 1,126 posts to date, working across static-posts, reels, stories, carousels. The account's content is classified under ecommerce, deals-offers, reviews. Bio: βπ "RACK-uh-ten" π Shop and get Cash Back at 3500+ stores ποΈ 17 million members π° $4.6 billion Cash Back paid outβ
AI quality check on @rakuten
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@rakuten's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@rakuten's audience
Audience snapshot
50% male Β· 50% female
Core age group25-34
The audience is evenly split in gender, with a primary age skew of 25-34. The top geographic location is the United States, suggesting a targeted approach to ecommerce and promotional content that resonates with this demographic.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate β free trialWhich brands fit Rakuten?
Brands in the ecommerce sector, particularly those offering deals or reviews, would align well with Rakuten's content. The creator's authoritative and informative tone can effectively communicate promotional messages, making them a suitable partner for brands looking to reach a mid-sized audience interested in cash-back opportunities.
Frequently asked questions
How many Instagram followers does @rakuten have?
As of July 2026, @rakuten has 357,012 followers (357K) on Instagram, follows 322 accounts, and has published 1,126 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @rakuten?
Verified contact details for @rakuten β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @rakuten's contact info β free trial β
How much does @rakuten charge for a sponsored post?
@rakuten sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @rakuten's net worth?
@rakuten's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 357K followers and a standard price tier in ecommerce, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @rakuten have fake followers?
Zaver's AI authenticity check scores @rakuten 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @rakuten?
@rakuten's 357K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @rakuten's report on Zaver.
Which influencers are similar to @rakuten?
Zaver lists comparable ecommerce creators in United States in the "Influencers like @rakuten" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 4,981 vetted ecommerce creators with plain-English queries.
What is the follower count?
Rakuten has 357,012 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Collaboration pricing is estimated to be in the standard tier.
What is the content niche?
Rakuten primarily focuses on ecommerce, with secondary niches in deals-offers and reviews.
Influencers like @rakuten
Proven at world-record scale: Zaver tracked 1,060 creators in real time for Godrej Ivara's Guinness World Recordsβ’ attempt.
See the case study βGet full insights on this creator before you spend a dollar
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