Data updated: July 2026

Luke McLachlan β
@pwrskid Β· Instagram Β· automotive
About Luke McLachlan
Luke McLachlan, known as pwrskid on Instagram, is a lifestyle creator with a focus on the automotive niche. With a follower count of 25,246, he engages with a community interested in cars and bikes. His content includes a mix of reels, carousels, and stories, showcasing his authentic and entertaining approach to automotive topics. Some content may require brand review.
@pwrskid's followers & following
@pwrskid currently has 25,246 followers on Instagram and follows 3,079 accounts, a follower-to-following ratio of 8.2. That places the account in the micro tier of automotive creators.
@pwrskid's content
@pwrskid has published 253 posts to date, working across reels, carousels, stories. The account's content is classified under automotive, cars, bikes. Bio: βBRING IT @oz_wheels outlaw Ute PWRSKID Vk @hitorqueperformanceβ
AI quality check on @pwrskid
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@pwrskid's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@pwrskid's audience
Audience snapshot
80% male Β· 20% female
Core age group25-34
The audience skews predominantly male at 80%, with a significant concentration in the 25-34 age range. The top geographic location for his followers is Australia, indicating a targeted regional interest in his automotive content.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate β free trialWhich brands fit Luke McLachlan?
Brands in the automotive sector, particularly those focused on cars and bikes, align well with Luke's content. His authentic and edgy vibe, combined with a high authenticity score, makes him a suitable partner for brands seeking to connect with a passionate automotive audience.
Frequently asked questions
How many Instagram followers does @pwrskid have?
As of July 2026, @pwrskid has 25,246 followers (25K) on Instagram, follows 3,079 accounts, and has published 253 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @pwrskid?
Verified contact details for @pwrskid β including business email where available β are held in Zaver, alongside contacts for millions of other Instagram creators. Zaver users can unlock them instantly and reach out from your own inbox. Unlock @pwrskid's contact info β free trial β
How much does @pwrskid charge for a sponsored post?
@pwrskid sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @pwrskid's net worth?
@pwrskid's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 25K followers and a standard price tier in automotive, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @pwrskid have fake followers?
Zaver's AI authenticity check scores @pwrskid 90/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @pwrskid?
@pwrskid's 25K followers skew 80% male / 20% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @pwrskid's report on Zaver.
Which influencers are similar to @pwrskid?
Zaver lists comparable automotive creators in the "Influencers like @pwrskid" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 11,601 vetted automotive creators with plain-English queries.
What is the follower count?
Luke McLachlan has 25,246 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Collaboration pricing varies, but Zaver estimates it to be in the standard price tier.
What is the content niche?
Luke primarily focuses on the automotive niche, including cars and bikes.
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