Data updated: July 2026
Popsugar Beauty β
@popsugarbeauty Β· Instagram Β· US Β· beauty-tips
About Popsugar Beauty
Popsugar Beauty is a lifestyle creator specializing in beauty tips, with a significant presence on Instagram. With a follower count of 1,812,976, Popsugar Beauty shares a diverse range of content, including makeup, skincare, and haircare advice. The creator has produced 11,495 media posts, showcasing a commitment to providing informative and entertaining content. The profile reflects a trendy and aesthetic vibe, appealing to an audience interested in the latest beauty trends. Some content may require brand review.
@popsugarbeauty's followers & following
@popsugarbeauty currently has 1,812,976 followers on Instagram and follows 1,902 accounts, a follower-to-following ratio of 953.19. That places the account in the mega tier of beauty-tips creators.
@popsugarbeauty's content
@popsugarbeauty has published 11,495 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under beauty-tips, makeup, skincare, haircare. Bio: βThe bright spot on the internet for all things beauty β§ @popsugar Tap our π in bio below for more β¨β
AI quality check on @popsugarbeauty
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@popsugarbeauty's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@popsugarbeauty's audience
Audience snapshot
15% male Β· 85% female
Core age group25-34
The audience skews slightly male at 15%, primarily aged 25-34, indicating a young adult demographic. The top geographic location is the US, suggesting a strong domestic following that aligns with the creator's content focus on beauty.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate β free trialWhich brands fit Popsugar Beauty?
Brands in the beauty, skincare, and haircare sectors would align well with Popsugar Beauty's content. The creator's expertise in these areas, combined with a premium pricing tier, indicates a potential for high-quality collaborations that resonate with a beauty-focused audience.
Frequently asked questions
How many Instagram followers does @popsugarbeauty have?
As of July 2026, @popsugarbeauty has 1,812,976 followers (1.8M) on Instagram, follows 1,902 accounts, and has published 11,495 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @popsugarbeauty?
Verified contact details for @popsugarbeauty β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @popsugarbeauty's contact info β free trial β
How much does @popsugarbeauty charge for a sponsored post?
@popsugarbeauty sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @popsugarbeauty's net worth?
@popsugarbeauty's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 1.8M followers and a premium price tier in beauty-tips, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @popsugarbeauty have fake followers?
Zaver's AI authenticity check scores @popsugarbeauty 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @popsugarbeauty?
@popsugarbeauty's 1.8M followers skew 15% male / 85% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @popsugarbeauty's report on Zaver.
Which influencers are similar to @popsugarbeauty?
Zaver lists comparable beauty-tips creators in United States in the "Influencers like @popsugarbeauty" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 14,204 vetted beauty-tips creators with plain-English queries.
What is the follower count?
Popsugar Beauty has 1,812,976 followers.
What is the engagement rate?
The engagement rate data is not available.
What is the collaboration pricing?
The estimated price tier for collaborations is premium.
What is the content niche?
The primary niche is beauty tips, with secondary niches in makeup, skincare, and haircare.
