Data updated: July 2026
The New York Times Magazine ✓
@nytmag · Instagram · US · journalism
About The New York Times Magazine
The New York Times Magazine is an expert journalist account on Instagram, representing a significant voice in the fields of journalism, current affairs, and news. With a follower count of 680,868, it operates within the macro influencer category. The account features a variety of content formats, including static posts, carousels, long-form videos, reels, and stories, all aimed at delivering informative and factual content. Some content may require brand review.
@nytmag's followers & following
@nytmag currently has 680,868 followers on Instagram and follows 564 accounts, a follower-to-following ratio of 1,207.21. That places the account in the macro tier of journalism creators.
@nytmag's content
@nytmag has published 3,771 posts to date, working across static-posts, carousels, long-form-video, reels, stories. The account's content is classified under journalism, current-affairs, news. Bio: “The official account of The New York Times Magazine.”
AI quality check on @nytmag
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@nytmag's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@nytmag's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience is evenly split in gender, with a notable skew towards the 25-34 age range. The primary geographic location of followers is the United States, indicating a focused demographic that engages with journalism and current affairs.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit The New York Times Magazine?
Brands that align with journalism, current affairs, and news would fit well with The New York Times Magazine. The authoritative and professional tone of the content suggests a partnership with brands that value informative and factual communication.
Frequently asked questions
How many Instagram followers does @nytmag have?
As of July 2026, @nytmag has 680,868 followers (681K) on Instagram, follows 564 accounts, and has published 3,771 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @nytmag?
Verified contact details for @nytmag — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @nytmag's contact info — free trial →
How much does @nytmag charge for a sponsored post?
@nytmag sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @nytmag's net worth?
@nytmag's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 681K followers and a premium price tier in journalism, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @nytmag have fake followers?
Zaver's AI authenticity check scores @nytmag 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @nytmag?
@nytmag's 681K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @nytmag's report on Zaver.
Which influencers are similar to @nytmag?
Zaver lists comparable journalism creators in United States in the "Influencers like @nytmag" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 9,737 vetted journalism creators with plain-English queries.
What is the follower count?
The New York Times Magazine has 680,868 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The estimated price tier for collaborations is premium.
What is the content niche?
The primary niche is journalism, with secondary focuses on current affairs and news.
