Data updated: July 2026

NYT DealBook β
@nytdealbook Β· Instagram Β· US Β· news
About NYT DealBook
NYT DealBook is a journalist and educator on Instagram, focusing on delivering essential business and policy news. With a follower count of 92,995, this creator operates within the micro-influencer category, providing authoritative and informative content. The creator engages with their audience through various formats, including static posts, carousels, reels, and stories. The content is characterized by a journalistic and analytical tone, aimed at keeping followers informed about current affairs and business tips. Some content may require brand review.
@nytdealbook's followers & following
@nytdealbook currently has 92,995 followers on Instagram and follows 28 accounts, a follower-to-following ratio of 3,321.25. That places the account in the micro tier of news creators.
@nytdealbook's content
@nytdealbook has published 321 posts to date, working across static-posts, carousels, reels, stories. The account's content is classified under news, current-affairs, business-tips. Bio: βThe most crucial business and policy news you need to know from @sorkinsays and his team.β
AI quality check on @nytdealbook
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@nytdealbook's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@nytdealbook's audience
Audience snapshot
50% male Β· 50% female
Core age group25-34
The audience of NYT DealBook is evenly split in gender, with a significant skew towards individuals aged 25-34. The primary geographic location of the followers is the United States, indicating a focused engagement within this region.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate β free trialWhich brands fit NYT DealBook?
Brands that align with NYT DealBook should focus on business, finance, and current affairs. The creator's authoritative and professional tone makes them suitable for partnerships with organizations looking to convey informative content to a knowledgeable audience.
Frequently asked questions
How many Instagram followers does @nytdealbook have?
As of July 2026, @nytdealbook has 92,995 followers (93K) on Instagram, follows 28 accounts, and has published 321 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @nytdealbook?
Verified contact details for @nytdealbook β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @nytdealbook's contact info β free trial β
How much does @nytdealbook charge for a sponsored post?
@nytdealbook sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @nytdealbook's net worth?
@nytdealbook's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 93K followers and a elite price tier in news, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @nytdealbook have fake followers?
Zaver's AI authenticity check scores @nytdealbook 100/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @nytdealbook?
@nytdealbook's 93K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @nytdealbook's report on Zaver.
Which influencers are similar to @nytdealbook?
Zaver lists comparable news creators in United States in the "Influencers like @nytdealbook" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 7,849 vetted news creators with plain-English queries.
What is the follower count?
The follower count is 92,995.
What is the engagement rate?
The engagement rate data is not available.
What is the collaboration pricing?
Collaboration pricing is estimated to fall within the elite tier.
What is the content niche?
The primary niche is news, with secondary niches including current affairs and business tips.
Influencers like @nytdealbook
Proven at world-record scale: Zaver tracked 1,060 creators in real time for Godrej Ivara's Guinness World Recordsβ’ attempt.
See the case study βGet full insights on this creator before you spend a dollar
Zaver runs 20+ AI checks β real followers, true engagement, fair price β on any creator in seconds.