Data updated: July 2026
Mustela USA β
@mustelausa Β· Instagram Β· US Β· skincare
About Mustela USA
Mustela USA is a lifestyle creator on Instagram, focusing on skincare and family-oriented products. With a follower count of 136,997, they produce a substantial volume of content, having shared 3,616 media pieces. Their posts emphasize informative and educational themes, appealing to parents seeking safe and effective skincare solutions for their families. The brand's commitment to plant-based ingredients and family safety is highlighted in their biography, which underscores their long-standing trust among parents since 1950. Some content may require brand review.
@mustelausa's followers & following
@mustelausa currently has 136,997 followers on Instagram and follows 629 accounts, a follower-to-following ratio of 217.8. That places the account in the mid tier of skincare creators.
@mustelausa's content
@mustelausa has published 3,616 posts to date, working across static-posts, carousels, reels, stories. The account's content is classified under skincare, baby-products, parenting, family. Bio: βπΒ Trusted by parents since 1950 πΏΒ Plant-based skincare βοΈ Safe from birth on, for the whole family πΒ Certified B Corpβ
AI quality check on @mustelausa
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@mustelausa's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@mustelausa's audience
Audience snapshot
40% male Β· 60% female
Core age group25-34
The audience skews slightly male at 40%, with a primary age group of 25-34. The top geographic location for followers is the United States, indicating a focused market for family and skincare products.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate β free trialWhich brands fit Mustela USA?
Brands in the skincare, baby products, and family sectors align well with Mustela USA's content. Their emphasis on plant-based, safe products for families makes them a suitable partner for brands that prioritize authenticity and family-friendly values.
Frequently asked questions
How many Instagram followers does @mustelausa have?
As of July 2026, @mustelausa has 136,997 followers (137K) on Instagram, follows 629 accounts, and has published 3,616 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @mustelausa?
Verified contact details for @mustelausa β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @mustelausa's contact info β free trial β
How much does @mustelausa charge for a sponsored post?
@mustelausa sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @mustelausa's net worth?
@mustelausa's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 137K followers and a premium price tier in skincare, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @mustelausa have fake followers?
Zaver's AI authenticity check scores @mustelausa 85/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @mustelausa?
@mustelausa's 137K followers skew 40% male / 60% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @mustelausa's report on Zaver.
Which influencers are similar to @mustelausa?
Zaver lists comparable skincare creators in United States in the "Influencers like @mustelausa" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 14,487 vetted skincare creators with plain-English queries.
What is the follower count?
Mustela USA has 136,997 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The estimated price tier for collaborations is premium.
What is the content niche?
The primary niche is skincare, with secondary focuses on baby products, parenting, and family.
