Data updated: July 2026
Louise Groves ✓
@mummyismyfavouriteword · Instagram · UK · travel
About Louise Groves
Louise Groves, known as mummyismyfavouriteword, is a lifestyle creator based in the UK. With a focus on travel, family, and parenting, she shares relatable and authentic content that resonates with her audience. Louise has built a following of 10,879 on Instagram, where she showcases her adventures and experiences through various content formats, including reels, stories, and static posts. Her engaging storytelling approach and personal tone contribute to her strong connection with followers. Some content may require brand review.
@mummyismyfavouriteword's followers & following
@mummyismyfavouriteword currently has 10,879 followers on Instagram and follows 7,218 accounts, a follower-to-following ratio of 1.51. That places the account in the micro tier of travel creators.
@mummyismyfavouriteword's content
@mummyismyfavouriteword has published 2,445 posts to date, working across reels, stories, static-posts. The account's content is classified under travel, family, parenting. Bio: “Adventures of me & mine ✨ Autism & ADHD family life & travel UGC & Content Creator Travel Specialist”
AI quality check on @mummyismyfavouriteword
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@mummyismyfavouriteword's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@mummyismyfavouriteword's audience
Audience snapshot
50% male · 50% female
Core age group25-34
Louise's audience is evenly split between genders, with a notable skew towards the 25-34 age range. The top geographic location of her followers is the UK, indicating a strong local presence.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit Louise Groves?
Brands in the travel, family, and parenting sectors may find a good fit with Louise due to her focus on these niches. Her authentic and relatable content style can effectively communicate brand messages to her engaged audience.
Frequently asked questions
How many Instagram followers does @mummyismyfavouriteword have?
As of July 2026, @mummyismyfavouriteword has 10,879 followers (11K) on Instagram, follows 7,218 accounts, and has published 2,445 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @mummyismyfavouriteword?
Verified contact details for @mummyismyfavouriteword — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @mummyismyfavouriteword's contact info — free trial →
How much does @mummyismyfavouriteword charge for a sponsored post?
@mummyismyfavouriteword sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @mummyismyfavouriteword's net worth?
@mummyismyfavouriteword's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 11K followers and a standard price tier in travel, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @mummyismyfavouriteword have fake followers?
Zaver's AI authenticity check scores @mummyismyfavouriteword 90/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @mummyismyfavouriteword?
@mummyismyfavouriteword's 11K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @mummyismyfavouriteword's report on Zaver.
Which influencers are similar to @mummyismyfavouriteword?
Zaver lists comparable travel creators in United Kingdom in the "Influencers like @mummyismyfavouriteword" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 32,187 vetted travel creators with plain-English queries.
What is the follower count?
Louise has 10,879 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Louise is in the standard price tier, but pricing can vary and Zaver estimates it.
What is the content niche?
Her primary niche is travel, with secondary niches in family and parenting.
