Data updated: July 2026
Michelle Moore ✓
@mjsoffthehook · Instagram · CA · home-decor
About Michelle Moore
Michelle Moore, known as mjsoffthehook, is a Canadian educator and digital creator specializing in home decor and DIY projects. With a follower count of 514,599, she shares a wealth of knowledge through various content formats, including reels, long-form videos, and static posts. Her biography highlights her expertise as a crochet designer, offering free patterns and tutorials to her audience. Michelle's content is characterized by an authentic and educational tone, making it both engaging and informative. Some content may require brand review.
@mjsoffthehook's followers & following
@mjsoffthehook currently has 514,599 followers on Instagram and follows 733 accounts, a follower-to-following ratio of 702.05. That places the account in the macro tier of home-decor creators.
@mjsoffthehook's content
@mjsoffthehook has published 3,441 posts to date, working across reels, long-form-video, carousels, static-posts, stories. The account's content is classified under home-decor, home-decor, diy, education. Bio: “Canadian Crochet Designer and Digital Creator Wearable makes and modern home decor Tap for free patterns and videos.”
AI quality check on @mjsoffthehook
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@mjsoffthehook's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@mjsoffthehook's audience
Audience snapshot
25% male · 75% female
Core age group25-34
The audience of Michelle Moore skews slightly male at 25%. The primary age group is 25-34, indicating a young adult demographic. The top geographic location for her followers is Canada, suggesting a localized engagement with her content.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit Michelle Moore?
Brands in the home decor, DIY, and educational sectors may find a suitable partnership with Michelle. Her expertise in crochet and home projects aligns well with brands looking to target a creative and family-friendly audience, enhancing their visibility through her authentic content.
Frequently asked questions
How many Instagram followers does @mjsoffthehook have?
As of July 2026, @mjsoffthehook has 514,599 followers (515K) on Instagram, follows 733 accounts, and has published 3,441 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @mjsoffthehook?
Verified contact details for @mjsoffthehook — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @mjsoffthehook's contact info — free trial →
How much does @mjsoffthehook charge for a sponsored post?
@mjsoffthehook sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @mjsoffthehook's net worth?
@mjsoffthehook's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 515K followers and a standard price tier in home-decor, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @mjsoffthehook have fake followers?
Zaver's AI authenticity check scores @mjsoffthehook 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @mjsoffthehook?
@mjsoffthehook's 515K followers skew 25% male / 75% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @mjsoffthehook's report on Zaver.
Which influencers are similar to @mjsoffthehook?
Zaver lists comparable home-decor creators in Canada in the "Influencers like @mjsoffthehook" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 13,008 vetted home-decor creators with plain-English queries.
What is the follower count?
Michelle has 514,599 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Pricing varies, but is estimated to be in the standard tier.
What is the content niche?
Michelle primarily focuses on home decor, DIY, and educational content.
