Data updated: July 2026

Luke Irwin Rugs β
@lukeirwinrugs Β· Instagram Β· UK Β· home-decor
About Luke Irwin Rugs
Luke Irwin Rugs is an entrepreneur specializing in hand-knotted custom-made rugs. As an expert in the home decor niche, Luke combines his knowledge of interior design and aesthetic principles to create visually appealing content. With a follower count of 10,753, he operates within the micro-influencer category, sharing insights and stories that resonate with his audience. His content is characterized by professionalism and authenticity, appealing to those interested in luxury home decor. Some content may require brand review.
@lukeirwinrugs's followers & following
@lukeirwinrugs currently has 10,753 followers on Instagram and follows 3,935 accounts, a follower-to-following ratio of 2.73. That places the account in the micro tier of home-decor creators.
@lukeirwinrugs's content
@lukeirwinrugs has published 1,872 posts to date, working across static-posts, carousels, reels, stories. The account's content is classified under home-decor, interior-design, design. Bio: βHand knotted custom-made rugsβ
AI quality check on @lukeirwinrugs
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@lukeirwinrugs's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@lukeirwinrugs's audience
Audience snapshot
50% male Β· 50% female
Core age group35-44
The audience of Luke Irwin Rugs primarily consists of individuals aged 35-44, with a balanced gender distribution. The top geographic location is the United Kingdom, suggesting a localized interest in home decor and design.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate β free trialWhich brands fit Luke Irwin Rugs?
Brands in the home decor, interior design, and luxury sectors would align well with Luke Irwin Rugs. His expertise and focus on quality craftsmanship make him a suitable partner for brands looking to reach an audience interested in sophisticated and aesthetically pleasing home solutions.
Frequently asked questions
How many Instagram followers does @lukeirwinrugs have?
As of July 2026, @lukeirwinrugs has 10,753 followers (11K) on Instagram, follows 3,935 accounts, and has published 1,872 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @lukeirwinrugs?
Verified contact details for @lukeirwinrugs β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @lukeirwinrugs's contact info β free trial β
How much does @lukeirwinrugs charge for a sponsored post?
@lukeirwinrugs sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @lukeirwinrugs's net worth?
@lukeirwinrugs's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 11K followers and a premium price tier in home-decor, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @lukeirwinrugs have fake followers?
Zaver's AI authenticity check scores @lukeirwinrugs 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @lukeirwinrugs?
@lukeirwinrugs's 11K followers skew 50% male / 50% female, core age group 35-44. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @lukeirwinrugs's report on Zaver.
Which influencers are similar to @lukeirwinrugs?
Zaver lists comparable home-decor creators in United Kingdom in the "Influencers like @lukeirwinrugs" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 13,008 vetted home-decor creators with plain-English queries.
What is the follower count?
Luke Irwin Rugs has a follower count of 10,753.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The estimated price tier for collaborations is premium, though pricing can vary based on specific campaign details.
What is the content niche?
The primary niche is home decor, with secondary focuses on interior design and design.
Influencers like @lukeirwinrugs
Proven at world-record scale: Zaver tracked 1,060 creators in real time for Godrej Ivara's Guinness World Recordsβ’ attempt.
See the case study βGet full insights on this creator before you spend a dollar
Zaver runs 20+ AI checks β real followers, true engagement, fair price β on any creator in seconds.