Data updated: July 2026
IT'SUGAR β
@itsugar Β· Instagram Β· US Β· food
About IT'SUGAR
@itsugar's followers & following
@itsugar currently has 113,829 followers on Instagram and follows 988 accounts, a follower-to-following ratio of 115.21. That places the account in the mid tier of food creators.
@itsugar's content
@itsugar has published 2,527 posts to date, working across reels, static-posts, stories, carousels. The account's content is classified under food, desserts, vlogs, deals-offers. Bio: βπ Home of giant candy and over-the-top sweets π Check out our 115+ stores in the USβ
AI quality check on @itsugar
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@itsugar's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@itsugar's audience
Audience snapshot
50% male Β· 50% female
Core age group18-24
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate β free trialWhich brands fit IT'SUGAR?
Frequently asked questions
How many Instagram followers does @itsugar have?
As of July 2026, @itsugar has 113,829 followers (114K) on Instagram, follows 988 accounts, and has published 2,527 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @itsugar?
Verified contact details for @itsugar β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @itsugar's contact info β free trial β
How much does @itsugar charge for a sponsored post?
@itsugar sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @itsugar's net worth?
@itsugar's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 114K followers and a standard price tier in food, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @itsugar have fake followers?
Zaver's AI authenticity check scores @itsugar 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @itsugar?
@itsugar's 114K followers skew 50% male / 50% female, core age group 18-24. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @itsugar's report on Zaver.
Which influencers are similar to @itsugar?
Zaver lists comparable food creators in United States in the "Influencers like @itsugar" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 24,300 vetted food creators with plain-English queries.
