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Justine Campbell-John ✓
@itsnotjustcake · Instagram · baking · London
- Followers
- 6,033
- Posts
- 1,451
- Niche
- baking
- Based in
- London
Public data as observed July 2026 · figures change — verify on the original profile
About Justine Campbell-John
Justine Campbell-John, known as 'itsnotjustcake' on Instagram, is a lifestyle creator and chef based in London. With a focus on baking, wedding cakes, and desserts, she shares her expertise through various content formats, including static posts, carousels, reels, and stories. Her biography highlights her commitment to creating modern wedding cake artistry that is both inspired by and tailored to her clients. Justine's content reflects a wholesome and authentic vibe, with a friendly and personal tone that resonates with her audience. Some content may require brand review.
Machine-generated from public data; may contain inaccuracies. Verify on the original profile.
Followers & content
@itsnotjustcake currently has 6,033 followers on Instagram and follows 4,616 accounts, a follower-to-following ratio of 1.31. That places the account in the nano tier of baking creators.
@itsnotjustcake has published 1,451 posts to date, working across static-posts, carousels, reels, stories. The content is classified under baking, wedding, desserts. Bio: “For cakes less ordinary✨Modern wedding cake artistry-Designed for you. Inspired by you. Crafted with absolute precision🤍London + surrounding areas”
Audience
Audience snapshot
30% male · 70% female
Core age group25-34
Justine's audience primarily consists of individuals aged 25-34, with a gender skew of 70% female and 30% male. The top geographic location of her followers is Great Britain. This demographic suggests a strong engagement with her baking and wedding-related content.
Machine-generated from public data; may contain inaccuracies. Verify on the original profile.
Authenticity & quality
AI quality check on @itsnotjustcake
Zaver's AI screened this account across multiple public signals. No blocking issues were detected in standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
Rankings
@itsnotjustcake's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
Estimated earning potential
Based on 6,033 public followers in baking, a creator at this scale could earn an estimated $50–$120 per sponsored post.
Zaver does not hold or record any creator's net worth or income. This is an automated estimate of brand-deal earning potential, derived only from public follower and engagement data, and may be inaccurate.
Questions & answers
Frequently asked questions
Who is Justine Campbell-John?
Justine Campbell-John (@itsnotjustcake) is a baking creator on Instagram based in London with 6,033 followers. Full stats, audience data and collaboration pricing are below.
How many Instagram followers does @itsnotjustcake have?
As of July 2026, @itsnotjustcake has 6,033 followers (6.0K) on Instagram, follows 4,616 accounts, and has published 1,451 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @itsnotjustcake?
Many creators publish a business email or contact button in their public bio. Zaver Radar surfaces those public contact details — email, phone and WhatsApp — where a creator has shared them, across millions of Instagram creators, so you can reach out from your own inbox.
How much does @itsnotjustcake charge for a sponsored post?
@itsnotjustcake sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing.
What is @itsnotjustcake's net worth?
Zaver does not hold or record any creator's net worth, and there's no publicly confirmed figure for @itsnotjustcake. Based only on 6,033 public followers in baking, a creator at this scale could earn an estimated $50–$120 per sponsored post — an automated estimate of earning potential, not a confirmed figure, and it may be inaccurate. Actual income depends on posting cadence, deal volume and other sources.
How old is @itsnotjustcake?
@itsnotjustcake's date of birth isn't publicly confirmed on their Instagram profile, so Zaver doesn't publish an age. What's public: Justine Campbell-John is a baking creator based in London with 6,033 followers.
Does @itsnotjustcake have fake followers?
Zaver's AI authenticity check scores @itsnotjustcake 97/100, based on multiple signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience.
Who follows @itsnotjustcake?
@itsnotjustcake's 6.0K followers skew 30% male / 70% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @itsnotjustcake's report on Zaver.
Which influencers are similar to @itsnotjustcake?
Zaver lists comparable baking creators in the "Influencers like @itsnotjustcake" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 5,004 vetted baking creators with plain-English queries.
What is the follower count?
Justine has 6,033 followers.
What is the engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
Justine is in the standard price tier; pricing varies and Zaver estimates it.
What is the content niche?
Justine's primary niche is baking, with secondary niches in wedding and desserts.
Looking to work with creators like Justine Campbell-John?
Reach Justine Campbell-John directly on their Instagram profile, or use Zaver to find more creators for your brand's collaborations, promotions and partnerships.
About this result & your rights
- What this page is
- An automated public-data summary generated by Zaver's creator search index to help brands discover creators. It is a search result, not an account or profile the creator created, manages or has registered.
- Where the data comes from
- Only @itsnotjustcake's public Instagram profile and public posts. Zaver does not use private or logged-in content, does not harvest address books, and does not infer or guess contact details.
- How current it is
- Figures reflect the public profile as observed July 2026 and change over time. Always verify on the original profile before relying on them.
- Estimates and AI-generated text
- Any earning figure is an automated estimate of brand-deal earning potential derived only from public follower and engagement data — Zaver holds no record of any creator's income or net worth. Narrative sections marked “AI summary” are machine-generated from the same public data and may contain inaccuracies.
- Independence
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- Intended use
- For researching brand collaborations, promotions and partnerships. Contact the creator only through the channels they publish on their own profile.