Data updated: July 2026
Jessica Merchant ✓
@howsweeteats · Instagram · US · recipes
About Jessica Merchant
Jessica Merchant, known as howsweeteats on Instagram, is a macro influencer and educator specializing in recipes, cooking, and food. With a follower count of 562,401, she provides her audience with easy, everyday recipes through various content formats, including reels, static posts, carousels, and stories. As a 4x bestselling author, her content reflects a wholesome, feel-good vibe, characterized by an informative and friendly tone. Some content may require brand review.
@howsweeteats's followers & following
@howsweeteats currently has 562,401 followers on Instagram and follows 608 accounts, a follower-to-following ratio of 925. That places the account in the macro tier of recipes creators.
@howsweeteats's content
@howsweeteats has published 7,956 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under recipes, cooking, food. Bio: “💌 4x bestselling author ✨ your resource for easy everyday recipes 🙋🏻♀️ new book! EASY EVERYDAY out now! 🍉 #howsweeteats & @jessicas_…”
AI quality check on @howsweeteats
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@howsweeteats's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@howsweeteats's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience of Jessica Merchant exhibits a balanced gender distribution, with a 50% male and 50% female skew. The primary age group is 25-34, indicating a young adult demographic. The top geographic location for her followers is the United States.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit Jessica Merchant?
Brands in the food and cooking sectors align well with Jessica Merchant's content, given her focus on easy recipes and relatable cooking experiences. Partnerships with brands that emphasize everyday cooking solutions would resonate with her audience.
Frequently asked questions
How many Instagram followers does @howsweeteats have?
As of July 2026, @howsweeteats has 562,401 followers (562K) on Instagram, follows 608 accounts, and has published 7,956 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @howsweeteats?
Verified contact details for @howsweeteats — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @howsweeteats's contact info — free trial →
How much does @howsweeteats charge for a sponsored post?
@howsweeteats sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @howsweeteats's net worth?
@howsweeteats's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 562K followers and a standard price tier in recipes, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @howsweeteats have fake followers?
Zaver's AI authenticity check scores @howsweeteats 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @howsweeteats?
@howsweeteats's 562K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @howsweeteats's report on Zaver.
Which influencers are similar to @howsweeteats?
Zaver lists comparable recipes creators in United States in the "Influencers like @howsweeteats" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 4,200 vetted recipes creators with plain-English queries.
What is the follower count?
Jessica Merchant has a follower count of 562,401.
What is the engagement rate?
The engagement rate for Jessica Merchant is not provided.
What is the collaboration pricing?
Jessica Merchant is in the standard price tier; however, pricing may vary based on collaboration specifics.
What is the content niche?
Her primary niche is recipes, with secondary niches in cooking and food.
