Data updated: July 2026
Hops Direct
@hopsdirect · Instagram · Mabton, US · agriculture
About Hops Direct
Hops Direct is an entrepreneur based in Mabton, US, specializing in agriculture with a focus on hops cultivation. The brand has a rich history, being established in 1932 and representing five generations of family farming. Through their Instagram presence, they share authentic stories and promote their products directly from their family farm to consumers. Hops Direct engages with a community-driven audience, emphasizing rural life and the importance of family in farming. Some content may require brand review.
@hopsdirect's followers & following
@hopsdirect currently has 12,040 followers on Instagram and follows 2,648 accounts, a follower-to-following ratio of 4.55. That places the account in the micro tier of agriculture creators.
@hopsdirect's content
@hopsdirect has published 2,195 posts to date, working across static-posts, carousels, stories. The account's content is classified under agriculture, farming, rural-life. Bio: “Puterbaugh Farms Est. 1932 5 generations of hops grown in Yakima Valley, WA & independently sold directly from our family to yours. SHOP O…”
AI quality check on @hopsdirect
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@hopsdirect's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@hopsdirect's audience
Audience snapshot
60% male · 40% female
Core age group35-44
The audience skews slightly male at 60%, primarily within the 35-44 age range. The top geographical location for followers is the United States, indicating a localized interest in agriculture and rural living.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit Hops Direct?
Brands that align with Hops Direct would likely be in the agriculture, farming, or rural lifestyle sectors. Their focus on family and community-driven content makes them suitable for brands that emphasize authenticity and connection to rural values.
Frequently asked questions
How many Instagram followers does @hopsdirect have?
As of July 2026, @hopsdirect has 12,040 followers (12K) on Instagram, follows 2,648 accounts, and has published 2,195 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @hopsdirect?
Verified contact details for @hopsdirect — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @hopsdirect's contact info — free trial →
How much does @hopsdirect charge for a sponsored post?
@hopsdirect sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @hopsdirect's net worth?
@hopsdirect's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 12K followers and a standard price tier in agriculture, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @hopsdirect have fake followers?
Zaver's AI authenticity check scores @hopsdirect 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @hopsdirect?
@hopsdirect's 12K followers skew 60% male / 40% female, core age group 35-44. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @hopsdirect's report on Zaver.
Which influencers are similar to @hopsdirect?
Zaver lists comparable agriculture creators in United States in the "Influencers like @hopsdirect" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 1,263 vetted agriculture creators with plain-English queries.
What is the follower count?
Hops Direct has 12,040 followers.
What is the engagement rate?
The engagement rate is not provided.
What is the collaboration pricing?
The estimated price tier for collaborations is standard.
What is the content niche?
The primary niche is agriculture, with secondary niches in farming and rural life.
