Data updated: July 2026
William Horst ✓
@hooked_on_bbq · Instagram · US · cooking
About William Horst
William Horst, known as 'hooked_on_bbq' on Instagram, is a chef specializing in cooking, particularly in grilling seafood and BBQ. With a follower count of 249,462, he shares informative and authentic content through various formats including reels, long-form videos, stories, and static posts. His engaging approach combines demonstration and tutorial styles, appealing to a wide audience interested in food and recipes. Some content may require brand review.
@hooked_on_bbq's followers & following
@hooked_on_bbq currently has 249,462 followers on Instagram and follows 2,201 accounts, a follower-to-following ratio of 113.34. That places the account in the mid tier of cooking creators.
@hooked_on_bbq's content
@hooked_on_bbq has published 2,917 posts to date, working across reels, long-form-video, stories, static-posts. The account's content is classified under cooking, food, recipes. Bio: “The Lobster King ❤️🦞🔥 Showing you how to grill amazing seafood, BBQ and everything in between. 📧 Email me for collaboration 👇 Discount …”
AI quality check on @hooked_on_bbq
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@hooked_on_bbq's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@hooked_on_bbq's audience
Audience snapshot
60% male · 40% female
Core age group25-34
The audience for William Horst skews slightly male at 60%, with a primary age range of 25-34. The top geographic location for his followers is the United States, suggesting a focused engagement within this demographic.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit William Horst?
Brands in the food and cooking industry are well-suited for collaboration with William Horst. His expertise as a chef and focus on grilling and BBQ align with products and services that promote culinary experiences, especially those related to seafood and outdoor cooking.
Frequently asked questions
How many Instagram followers does @hooked_on_bbq have?
As of July 2026, @hooked_on_bbq has 249,462 followers (249K) on Instagram, follows 2,201 accounts, and has published 2,917 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @hooked_on_bbq?
Verified contact details for @hooked_on_bbq — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @hooked_on_bbq's contact info — free trial →
How much does @hooked_on_bbq charge for a sponsored post?
@hooked_on_bbq sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @hooked_on_bbq's net worth?
@hooked_on_bbq's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 249K followers and a premium price tier in cooking, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @hooked_on_bbq have fake followers?
Zaver's AI authenticity check scores @hooked_on_bbq 96/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @hooked_on_bbq?
@hooked_on_bbq's 249K followers skew 60% male / 40% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @hooked_on_bbq's report on Zaver.
Which influencers are similar to @hooked_on_bbq?
Zaver lists comparable cooking creators in United States in the "Influencers like @hooked_on_bbq" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 7,021 vetted cooking creators with plain-English queries.
What is the follower count?
William Horst has 249,462 followers.
What is the engagement rate?
The engagement rate is not provided.
What is the collaboration pricing?
William's estimated price tier is premium, but pricing can vary.
What is the content niche?
His primary niche is cooking, with secondary niches in food and recipes.
