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Home Beautiful Australia ✓
@homebeautiful · Instagram · home-decor · Australia
- Followers
- 493,653
- Posts
- 4,486
- Niche
- home-decor
- Based in
- Australia
Public data as observed July 2026 · figures change — verify on the original profile
About Home Beautiful Australia
Home Beautiful Australia is a lifestyle creator on Instagram, specializing in home decor, interior design, and DIY projects. With a significant following of 493,653, the brand has established itself as a trusted source for building, renovating, and design ideas. The content is characterized by informative how-to tutorials and inspirational posts, appealing to a broad audience interested in enhancing their living spaces. Some content may require brand review.
Machine-generated from public data; may contain inaccuracies. Verify on the original profile.
Followers & content
@homebeautiful currently has 493,653 followers on Instagram and follows 579 accounts, a follower-to-following ratio of 852.6. That places the account in the mid tier of home-decor creators.
@homebeautiful has published 4,486 posts to date, working across static-posts, carousels, reels, stories. The content is classified under home-decor, interior-design, diy. Bio: “Australia's favourite homemaker brand for over 100 years. Building, renovating and design ideas from beautiful homes. Link in bio ↓”
Audience
Audience snapshot
35% male · 65% female
Core age group35-44
The audience skews slightly male at 35%, primarily consisting of individuals aged 35-44. The top geographic location for followers is Australia, indicating a strong local engagement with the content.
Machine-generated from public data; may contain inaccuracies. Verify on the original profile.
Authenticity & quality
AI quality check on @homebeautiful
Zaver's AI screened this account across multiple public signals. No blocking issues were detected in standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
Rankings
@homebeautiful's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
Estimated earning potential
Based on 493,653 public followers in home-decor, a creator at this scale could earn an estimated $3,900–$9,900 per sponsored post.
Zaver does not hold or record any creator's net worth or income. This is an automated estimate of brand-deal earning potential, derived only from public follower and engagement data, and may be inaccurate.
Questions & answers
Frequently asked questions
Who is Home Beautiful Australia?
Home Beautiful Australia (@homebeautiful) is a home-decor creator on Instagram based in Australia with 493,653 followers. Full stats, audience data and collaboration pricing are below.
How many Instagram followers does @homebeautiful have?
As of July 2026, @homebeautiful has 493,653 followers (494K) on Instagram, follows 579 accounts, and has published 4,486 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @homebeautiful?
Many creators publish a business email or contact button in their public bio. Zaver Radar surfaces those public contact details — email, phone and WhatsApp — where a creator has shared them, across millions of Instagram creators, so you can reach out from your own inbox.
How much does @homebeautiful charge for a sponsored post?
@homebeautiful sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing.
What is @homebeautiful's net worth?
Zaver does not hold or record any creator's net worth, and there's no publicly confirmed figure for @homebeautiful. Based only on 493,653 public followers in home-decor, a creator at this scale could earn an estimated $3,900–$9,900 per sponsored post — an automated estimate of earning potential, not a confirmed figure, and it may be inaccurate. Actual income depends on posting cadence, deal volume and other sources.
How old is @homebeautiful?
@homebeautiful's date of birth isn't publicly confirmed on their Instagram profile, so Zaver doesn't publish an age. What's public: Home Beautiful Australia is a home-decor creator based in Australia with 493,653 followers.
Does @homebeautiful have fake followers?
Zaver's AI authenticity check scores @homebeautiful 98/100, based on multiple signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience.
Who follows @homebeautiful?
@homebeautiful's 494K followers skew 35% male / 65% female, core age group 35-44. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @homebeautiful's report on Zaver.
Which influencers are similar to @homebeautiful?
Zaver lists comparable home-decor creators in Australia in the "Influencers like @homebeautiful" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 13,008 vetted home-decor creators with plain-English queries.
What is the follower count?
Home Beautiful Australia has 493,653 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Collaboration pricing is estimated to be in the premium tier, but can vary based on specific campaign details.
What is the content niche?
The primary niche is home decor, with secondary niches including interior design and DIY.
Looking to work with creators like Home Beautiful Australia?
Reach Home Beautiful Australia directly on their Instagram profile, or use Zaver to find more creators for your brand's collaborations, promotions and partnerships.
About this result & your rights
- What this page is
- An automated public-data summary generated by Zaver's creator search index to help brands discover creators. It is a search result, not an account or profile the creator created, manages or has registered.
- Where the data comes from
- Only @homebeautiful's public Instagram profile and public posts. Zaver does not use private or logged-in content, does not harvest address books, and does not infer or guess contact details.
- How current it is
- Figures reflect the public profile as observed July 2026 and change over time. Always verify on the original profile before relying on them.
- Estimates and AI-generated text
- Any earning figure is an automated estimate of brand-deal earning potential derived only from public follower and engagement data — Zaver holds no record of any creator's income or net worth. Narrative sections marked “AI summary” are machine-generated from the same public data and may contain inaccuracies.
- Independence
- Zaver is not affiliated with, sponsored by or endorsed by this creator, and no endorsement of any brand is implied. Names, handles and marks belong to their owners.
- Your rights as the creator
- You can ask us to correct, object to or remove this page at any time — no account needed: correct or remove this result. See how we handle creator data for the lawful basis and full details.
- Intended use
- For researching brand collaborations, promotions and partnerships. Contact the creator only through the channels they publish on their own profile.