Book a demoStart free trial

Data updated: July 2026

Heather Muir Maffei ✓

@hmuir · Instagram · US · beauty-tips

Followers
21K
Following
3.6K
Posts
5.9K

About Heather Muir Maffei

Heather Muir Maffei is a journalist and expert in the beauty industry, known for her authoritative insights on beauty tips, skincare, and makeup. With a substantial media presence, she has served as the Beauty Director for @real_simple and the Beauty Editor-at-Large for @peopleinc. Her content reflects a professional and informative tone, appealing to followers seeking reliable beauty advice. Heather operates within the micro influencer category on Instagram, where she has cultivated a dedicated following of 21,065. Some content may require brand review.

@hmuir's followers & following

21K

@hmuir currently has 21,065 followers on Instagram and follows 3,621 accounts, a follower-to-following ratio of 5.82. That places the account in the micro tier of beauty-tips creators.

Unlock the full report — free →

@hmuir's content

5.9K

@hmuir has published 5,916 posts to date, working across static-posts, carousels, stories, reels. The account's content is classified under beauty-tips, beauty-tips, skincare, makeup, journalism. Bio: “Beauty Director, @real_simple Beauty Editor-at-Large, @peopleinc Hudson Valley ⇄ NYC”

Unlock the full report — free →

AI quality check on @hmuir

95/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
Run this check on any creator — free →

@hmuir's rankings on Zaver

9,636thin beauty-tipsof 14,204 vetted creatorsSee full ranking →287,146thin United Statesof 481,629 vetted creatorsSee full ranking →

Based on follower count among creators that passed Zaver's indexing quality bar.

@hmuir's audience

Audience snapshot

20% male · 80% female

Core age group25-34

Heather's audience skews slightly male at 20%, with a primary age demographic of 25-34 years. The top geographic location of her followers is the United States, indicating a concentrated interest in her beauty content among this age group.

Collaboration pricing

Price tierPremium

Get the AI fair-price estimate → free trial

Which brands fit Heather Muir Maffei?

Brands in the beauty and skincare sectors would align well with Heather's expertise and content focus. Her professional background and authoritative voice make her a suitable partner for brands seeking to convey trust and quality in their products.

Frequently asked questions

How many Instagram followers does @hmuir have?

As of July 2026, @hmuir has 21,065 followers (21K) on Instagram, follows 3,621 accounts, and has published 5,916 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @hmuir?

Verified contact details for @hmuir — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @hmuir's contact info — free trial →

How much does @hmuir charge for a sponsored post?

@hmuir sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →

What is @hmuir's net worth?

@hmuir's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 21K followers and a premium price tier in beauty-tips, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →

Does @hmuir have fake followers?

Zaver's AI authenticity check scores @hmuir 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →

Who follows @hmuir?

@hmuir's 21K followers skew 20% male / 80% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @hmuir's report on Zaver.

Which influencers are similar to @hmuir?

Zaver lists comparable beauty-tips creators in United States in the "Influencers like @hmuir" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 14,204 vetted beauty-tips creators with plain-English queries.

What is the follower count?

Heather has a follower count of 21,065.

What is the engagement rate?

The engagement rate for Heather is currently not available.

What is the collaboration pricing?

Heather is estimated to be in the premium price tier for collaborations.

What is the content niche?

Heather primarily focuses on beauty tips, skincare, and makeup.