Data updated: July 2026
H&M Kids β
@hm_kids Β· Instagram Β· SE Β· kids-fashion
About H&M Kids
@hm_kids's followers & following
@hm_kids currently has 4,085,607 followers on Instagram and follows 80 accounts, a follower-to-following ratio of 51,070.09. That places the account in the mega tier of kids-fashion creators.
@hm_kids's content
@hm_kids has published 2,843 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under kids-fashion, fashion, kids-fashion. Bio: βThe latest in kidswear. 0-14 yearsΒ #HMKidsβ
AI quality check on @hm_kids
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. One area may require brand review before signing β details are available in the full report.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@hm_kids's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@hm_kids's audience
Audience snapshot
50% male Β· 50% female
Core age group25-34
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate β free trialWhich brands fit H&M Kids?
Frequently asked questions
How many Instagram followers does @hm_kids have?
As of July 2026, @hm_kids has 4,085,607 followers (4.1M) on Instagram, follows 80 accounts, and has published 2,843 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @hm_kids?
Verified contact details for @hm_kids β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @hm_kids's contact info β free trial β
How much does @hm_kids charge for a sponsored post?
@hm_kids sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @hm_kids's net worth?
@hm_kids's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 4.1M followers and a standard price tier in kids-fashion, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @hm_kids have fake followers?
Zaver's AI authenticity check scores @hm_kids 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @hm_kids?
@hm_kids's 4.1M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @hm_kids's report on Zaver.
Which influencers are similar to @hm_kids?
Zaver lists comparable kids-fashion creators in Sweden in the "Influencers like @hm_kids" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 1,175 vetted kids-fashion creators with plain-English queries.
