Data updated: July 2026
Heidi Murkoff ✓
@heidimurkoff · Instagram · US · pregnancy
About Heidi Murkoff
Heidi Murkoff is an entrepreneur and educator known for her work in the pregnancy and parenting niche. As the creator behind What to Expect, she provides authoritative and informative content that supports expecting parents. With a follower count of 13,749, she engages her audience through various content formats, including reels, static posts, carousels, and stories. Her focus on educational and supportive messaging resonates well with her audience, primarily consisting of women aged 25-34. Some content may require brand review.
@heidimurkoff's followers & following
@heidimurkoff currently has 13,749 followers on Instagram and follows 7,290 accounts, a follower-to-following ratio of 1.89. That places the account in the micro tier of pregnancy creators.
@heidimurkoff's content
@heidimurkoff has published 2,373 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under pregnancy, parenting, baby-care, health-insurance. Bio: “Heidi Murkoff is the mom behind What to Expect, the world's most popular pregnancy and parenting brand. @whattoexpect whattoexpect.com/podc…”
AI quality check on @heidimurkoff
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@heidimurkoff's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@heidimurkoff's audience
Audience snapshot
10% male · 90% female
Core age group25-34
Heidi Murkoff's audience skews predominantly female, with a significant focus on the 25-34 age group. The top geographic location for her followers is the United States, indicating a concentrated interest in her pregnancy and parenting content.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit Heidi Murkoff?
Brands in the pregnancy, parenting, and baby-care sectors align well with Heidi Murkoff's content. Her authoritative and informative approach makes her a suitable partner for companies looking to reach expectant parents and families seeking guidance and support.
Frequently asked questions
How many Instagram followers does @heidimurkoff have?
As of July 2026, @heidimurkoff has 13,749 followers (14K) on Instagram, follows 7,290 accounts, and has published 2,373 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @heidimurkoff?
Verified contact details for @heidimurkoff — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @heidimurkoff's contact info — free trial →
How much does @heidimurkoff charge for a sponsored post?
@heidimurkoff sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @heidimurkoff's net worth?
@heidimurkoff's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 14K followers and a elite price tier in pregnancy, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @heidimurkoff have fake followers?
Zaver's AI authenticity check scores @heidimurkoff 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @heidimurkoff?
@heidimurkoff's 14K followers skew 10% male / 90% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @heidimurkoff's report on Zaver.
Which influencers are similar to @heidimurkoff?
Zaver lists comparable pregnancy creators in United States in the "Influencers like @heidimurkoff" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 1,205 vetted pregnancy creators with plain-English queries.
What is the follower count?
Heidi Murkoff has 13,749 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Collaboration pricing varies, but is estimated to be in the elite tier.
What is the content niche?
Heidi primarily focuses on pregnancy, with secondary niches in parenting, baby-care, and health-insurance.
