Data updated: July 2026
Erin Benzakein - Floret ✓
@floretflower · Instagram · US · gardening
About Erin Benzakein - Floret
Erin Benzakein, known as Floret, is a prominent educator in the gardening niche on Instagram. With a follower count of 1,323,928, she shares her expertise as a flower farmer, writer, and teacher. Her content includes educational resources, tutorials, and storytelling, making gardening accessible to a wide audience. Floret engages her followers through various formats such as reels, static posts, and long-form videos. Some content may require brand review.
@floretflower's followers & following
@floretflower currently has 1,323,928 followers on Instagram and follows 786 accounts, a follower-to-following ratio of 1,684.39. That places the account in the mega tier of gardening creators.
@floretflower's content
@floretflower has published 5,395 posts to date, working across reels, static-posts, carousels, long-form-video. The account's content is classified under gardening, gardening, education, books, entrepreneurship. Bio: “Flower farmer, writer, teacher and budding flower breeder. Links to my books, my blog, the flower library, growing resources and videos belo…”
AI quality check on @floretflower
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@floretflower's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@floretflower's audience
Audience snapshot
30% male · 70% female
Core age group35-44
The audience skews slightly male at 30%, with a primary age demographic of 35-44 years. The top geographical location for her followers is the United States, indicating a focused engagement within this region.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Erin Benzakein - Floret?
Brands in the gardening, education, and lifestyle sectors may find a strong alignment with Floret's content. Her authentic and educational approach can effectively promote products and services that resonate with her audience's interests in gardening and entrepreneurship.
Frequently asked questions
How many Instagram followers does @floretflower have?
As of July 2026, @floretflower has 1,323,928 followers (1.3M) on Instagram, follows 786 accounts, and has published 5,395 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @floretflower?
Verified contact details for @floretflower — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @floretflower's contact info — free trial →
How much does @floretflower charge for a sponsored post?
@floretflower sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @floretflower's net worth?
@floretflower's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 1.3M followers and a premium price tier in gardening, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @floretflower have fake followers?
Zaver's AI authenticity check scores @floretflower 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @floretflower?
@floretflower's 1.3M followers skew 30% male / 70% female, core age group 35-44. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @floretflower's report on Zaver.
Which influencers are similar to @floretflower?
Zaver lists comparable gardening creators in United States in the "Influencers like @floretflower" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 1,935 vetted gardening creators with plain-English queries.
What is the follower count?
Floret has a follower count of 1,323,928.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Floret is in the premium price tier for collaborations.
What is the content niche?
Floret primarily focuses on gardening, with additional niches in education, books, and entrepreneurship.
