Data updated: July 2026

Duft & Co

@duftandco · Instagram · baking

Followers
19K
Following
3.0K
Posts
2.1K

About Duft & Co

Duft & Co is an Instagram creator known for their focus on baking and related content. With a follower count of 18,917, they fall into the micro influencer category. Their content includes a variety of formats such as static posts, stories, reels, and carousels. The creator's biography reflects a personal touch, indicating a transition from a previous baking venture. Some content may require brand review.

@duftandco's followers & following

19K

@duftandco currently has 18,917 followers on Instagram and follows 2,953 accounts, a follower-to-following ratio of 6.41. That places the account in the micro tier of baking creators.

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@duftandco's content

2.1K

@duftandco has published 2,078 posts to date, working across static-posts, stories, reels, carousels. The account's content is classified under baking, baking, desserts, food, recipes. Bio: “The Bakehouse is now closed🥐 Thank you for 12 wonderful years❤️ ✨Stick around to see what’s next ✨”

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AI quality check on @duftandco

95/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@duftandco's rankings on Zaver

Based on follower count among creators that passed Zaver's indexing quality bar.

@duftandco's audience

Audience snapshot

40% male · 60% female

Core age group25-34

The audience skews slightly male at 40%, with a primary age range of 25-34. The top geographic location for followers is the United States, suggesting a targeted demographic interested in baking and food-related content.

Collaboration pricing

Price tierstandard

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Which brands fit Duft & Co?

Brands in the baking, food, and lifestyle sectors may find a suitable partnership with Duft & Co. Their focus on wholesome, family-friendly content aligns well with brands that emphasize authenticity and emotional storytelling.

Frequently asked questions

How many Instagram followers does @duftandco have?

As of July 2026, @duftandco has 18,917 followers (19K) on Instagram, follows 2,953 accounts, and has published 2,078 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @duftandco?

Verified contact details for @duftandco — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @duftandco's contact info — free trial →

How much does @duftandco charge for a sponsored post?

@duftandco sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →

What is @duftandco's net worth?

@duftandco's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 19K followers and a standard price tier in baking, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →

Does @duftandco have fake followers?

Zaver's AI authenticity check scores @duftandco 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →

Who follows @duftandco?

@duftandco's 19K followers skew 40% male / 60% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @duftandco's report on Zaver.

Which influencers are similar to @duftandco?

Zaver lists comparable baking creators in the "Influencers like @duftandco" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 5,004 vetted baking creators with plain-English queries.

What is the follower count?

Duft & Co has 18,917 followers.

What is the engagement rate?

Engagement rate data is not available.

What is the collaboration pricing?

Duft & Co is estimated to be in the standard price tier for collaborations.

What is the content niche?

The primary niche is baking, with secondary niches including desserts, food, and recipes.