Data updated: July 2026
Custom Planners & Refills | Functional Paper Subscription Box
@cloth_and_paper · Instagram · US · design
About Custom Planners & Refills | Functional Paper Subscription Box
Cloth and Paper is a lifestyle creator specializing in modular paper planning solutions. Established in 2015, the brand focuses on providing stylish and organized planning tools, including planners and refills. With a strong emphasis on design, the creator offers a premium aesthetic that appeals to consumers seeking functional yet fashionable stationery. The content includes a variety of formats such as static posts, carousels, reels, and stories, showcasing the products and offering informative tips on business and ecommerce. Some content may require brand review.
@cloth_and_paper's followers & following
@cloth_and_paper currently has 167,226 followers on Instagram and follows 884 accounts, a follower-to-following ratio of 189.17. That places the account in the mid tier of design creators.
@cloth_and_paper's content
@cloth_and_paper has published 2,535 posts to date, working across static-posts, carousels, reels, stories. The account's content is classified under design, ecommerce, business-tips. Bio: “Cloth & Paper®️ Est. 2015 Modular Paper Planning: For the Stylish & Organized. 📚Expertly crafted, fashion-forward planners made in 🇪🇸. B…”
AI quality check on @cloth_and_paper
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@cloth_and_paper's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@cloth_and_paper's audience
Audience snapshot
30% male · 70% female
Core age group25-34
The audience primarily consists of individuals aged 25-34, with a slight male skew of 0.3. The top geographic location for followers is the United States, indicating a focused market for the creator's products.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Custom Planners & Refills | Functional Paper Subscription Box?
Brands in the design, ecommerce, and business sectors may find a suitable partnership with Cloth and Paper. The creator's focus on premium, sophisticated products aligns well with brands looking to target a stylish and organized consumer base.
Frequently asked questions
How many Instagram followers does @cloth_and_paper have?
As of July 2026, @cloth_and_paper has 167,226 followers (167K) on Instagram, follows 884 accounts, and has published 2,535 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @cloth_and_paper?
Verified contact details for @cloth_and_paper — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @cloth_and_paper's contact info — free trial →
How much does @cloth_and_paper charge for a sponsored post?
@cloth_and_paper sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @cloth_and_paper's net worth?
@cloth_and_paper's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 167K followers and a premium price tier in design, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @cloth_and_paper have fake followers?
Zaver's AI authenticity check scores @cloth_and_paper 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @cloth_and_paper?
@cloth_and_paper's 167K followers skew 30% male / 70% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @cloth_and_paper's report on Zaver.
Which influencers are similar to @cloth_and_paper?
Zaver lists comparable design creators in United States in the "Influencers like @cloth_and_paper" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 5,122 vetted design creators with plain-English queries.
What is the follower count?
Cloth and Paper has a follower count of 167,226.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Collaboration pricing is estimated to be in the premium tier.
What is the content niche?
The primary niche is design, with secondary niches in ecommerce and business tips.
