Data updated: July 2026
Esther Choi ✓
@choibites · Instagram · US · cooking
About Esther Choi
Esther Choi, known as choibites on Instagram, is a chef and entrepreneur with a strong presence in the cooking niche. With a follower count of 460,635, she engages her audience through various content formats, including reels, static posts, carousels, stories, and long-form videos. Her content is characterized by an informative and entertaining tone, appealing to food enthusiasts and aspiring cooks alike. Some content may require brand review.
@choibites's followers & following
@choibites currently has 460,635 followers on Instagram and follows 2,582 accounts, a follower-to-following ratio of 178.4. That places the account in the mid tier of cooking creators.
@choibites's content
@choibites has published 1,672 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under cooking, recipes, food. Bio: “I’ma chef & entrepreneur. Pre-order my cookbook! @mokbar_nyc @ms.yoo @obar.nyc Co-Host #24in24 @foodnetwork Host #HeatEaters @firstwefe…”
AI quality check on @choibites
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@choibites's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@choibites's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience for Esther Choi skews evenly between genders, with a notable concentration in the 25-34 age range. The primary geographic location of her followers is the United States, suggesting a domestic focus that aligns with her culinary expertise.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit Esther Choi?
Brands in the food and cooking sectors would align well with Esther Choi's expertise and content style. Her professional and trendy vibe makes her a suitable partner for companies looking to reach an audience interested in culinary experiences and recipes.
Frequently asked questions
How many Instagram followers does @choibites have?
As of July 2026, @choibites has 460,635 followers (461K) on Instagram, follows 2,582 accounts, and has published 1,672 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @choibites?
Verified contact details for @choibites — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @choibites's contact info — free trial →
How much does @choibites charge for a sponsored post?
@choibites sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @choibites's net worth?
@choibites's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 461K followers and a standard price tier in cooking, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @choibites have fake followers?
Zaver's AI authenticity check scores @choibites 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @choibites?
@choibites's 461K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @choibites's report on Zaver.
Which influencers are similar to @choibites?
Zaver lists comparable cooking creators in United States in the "Influencers like @choibites" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 7,021 vetted cooking creators with plain-English queries.
What is the follower count?
Esther Choi has 460,635 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Esther is in the standard price tier for collaborations.
What is the content niche?
Her primary niche is cooking, with secondary niches in recipes and food.
