Data updated: July 2026
Business of Home | BOH
@businessofhome · Instagram · US · interior-design
About Business of Home | BOH
Business of Home | BOH is a journalist and expert in the interior design niche, providing authoritative and informative content for professionals in the home industry. With a follower count of 104,677, this creator shares insights through various content formats, including reels, static posts, carousels, and stories. The profile serves as a daily media resource, emphasizing professionalism and educational value in its approach. Some content may require brand review.
@businessofhome's followers & following
@businessofhome currently has 104,677 followers on Instagram and follows 572 accounts, a follower-to-following ratio of 183. That places the account in the mid tier of interior-design creators.
@businessofhome's content
@businessofhome has published 2,877 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under interior-design, home-decor, design. Bio: “The daily media of record for the home industry, and the voice of authority for interior design professionals.”
AI quality check on @businessofhome
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@businessofhome's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@businessofhome's audience
Audience snapshot
35% male · 65% female
Core age group25-34
The audience consists primarily of individuals aged 25-34, with a gender skew of 35% male. The top geographic location for followers is the United States, indicating a focused and relevant audience for brands in the home and design sectors.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Business of Home | BOH?
Brands in the home decor, interior design, and related industries would align well with this creator, given their expertise and authoritative presence. Collaborations can leverage the creator's professional tone and educational content to reach a knowledgeable audience interested in design.
Frequently asked questions
How many Instagram followers does @businessofhome have?
As of July 2026, @businessofhome has 104,677 followers (105K) on Instagram, follows 572 accounts, and has published 2,877 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @businessofhome?
Verified contact details for @businessofhome — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @businessofhome's contact info — free trial →
How much does @businessofhome charge for a sponsored post?
@businessofhome sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @businessofhome's net worth?
@businessofhome's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 105K followers and a premium price tier in interior-design, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @businessofhome have fake followers?
Zaver's AI authenticity check scores @businessofhome 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @businessofhome?
@businessofhome's 105K followers skew 35% male / 65% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @businessofhome's report on Zaver.
Which influencers are similar to @businessofhome?
Zaver lists comparable interior-design creators in United States in the "Influencers like @businessofhome" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 9,419 vetted interior-design creators with plain-English queries.
What is the follower count?
The creator has 104,677 followers.
What is the engagement rate?
The engagement rate data is not available.
What is the collaboration pricing?
The estimated price tier for collaborations is premium.
What is the content niche?
The primary niche is interior design, with secondary niches in home decor and design.
