Data updated: July 2026
Carl Richards
@behaviorgap · Instagram · US · personal-finance
About Carl Richards
@behaviorgap's followers & following
@behaviorgap currently has 16,945 followers on Instagram and follows 188 accounts, a follower-to-following ratio of 90.13. That places the account in the micro tier of personal-finance creators.
@behaviorgap's content
@behaviorgap has published 1,184 posts to date, working across static-posts, carousels, long-form-video, text-posts. The account's content is classified under personal-finance, books, education. Bio: “Creator of the Sketch Guy column at The New York Times. ——— 📚 My new book is out. “Your Money: Reimagining Wealth in 101 Simple Sketches” (…”
AI quality check on @behaviorgap
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@behaviorgap's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@behaviorgap's audience
Audience snapshot
50% male · 50% female
Core age group35-44
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Carl Richards?
Frequently asked questions
How many Instagram followers does @behaviorgap have?
As of July 2026, @behaviorgap has 16,945 followers (17K) on Instagram, follows 188 accounts, and has published 1,184 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @behaviorgap?
Verified contact details for @behaviorgap — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @behaviorgap's contact info — free trial →
How much does @behaviorgap charge for a sponsored post?
@behaviorgap sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @behaviorgap's net worth?
@behaviorgap's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 17K followers and a premium price tier in personal-finance, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @behaviorgap have fake followers?
Zaver's AI authenticity check scores @behaviorgap 99/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @behaviorgap?
@behaviorgap's 17K followers skew 50% male / 50% female, core age group 35-44. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @behaviorgap's report on Zaver.
Which influencers are similar to @behaviorgap?
Zaver lists comparable personal-finance creators in United States in the "Influencers like @behaviorgap" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 6,236 vetted personal-finance creators with plain-English queries.
